PlatformsHow Brands can use Snapchat Geofilters for Marketing

Akshay Chandra1 year ago

On the platform like Snapchat, ad campaigns can be pricey. As per our estimates, Snap Ads campaigns start at around $2,500/month in ad spending is you are looking for a large scale campaign across the country.

For Snapchat Discover Ads, the price can get a rate of $50,000 on a daily basis. So, if you are a well-known brand like Coca-Cola, Burger King or part of big Hollywood production like The Transformers franchise, you can use snapchat campaign ads, and they will work great for you.

So, what is the best way to promote your brand or product on snapchat without shelling all your company’s funds?

SNAPCHAT GEOFILTERS: DESIGN – MAP – BUY

Snapchat offers affordable sponsored Geofilters for as little as $5, allowing you to increase brand awareness as users post and send your filters to friends. Although snapchat Geofilters will not help your brand to increase app downloads, or make a snapchatter click any link; but this is a neat way to advertise and increase your brand value without using advertising techniques that everyone uses.

Snapchat geofilters were introduced back in 2017 to have a complete on-ground campaign like experience for brands and Snapchat users. A basic On Demand Geofilter ad is when a snapchatter captures a picture or record a video and add an overlay design.

Personal Snapchat Geofilters, on the other hand, doesn’t include any branding, logos, and promotion. This Personal Geofilters can be used to celebrate birthdays and other personal events.

How to use Snapchat Geofilters?

Just long in @snapchat.com/on-demand and click CREATE NOW.

Click the option “create online tool” and select one out of six options available.

Use drag & drop creative tools and create your own Snapchat Geofilters. OR, you can use software’s like Illustrator or Photoshop and create an artboard of size 1080×1920. Export this in PNG format and keep the file size under 300 kb.

Select the dates you want the snapchat geofilters to be available.

Then, Snapchat will give you a map where you can select the area where you want your Geofilters to be available.
Remember, an advertiser cannot select the entire city for his Snapchat Geofilter campaign and will be charged based on the square footage of Geofence. So, always choose small areas or buildings to have a successful Snapchat Geofilters campaign.

Ways to use Snapchat’s Geofilters
  • Snapchat Geofilter at your office, startup incubator: You can purchase a branded filter at your place of work where employees and visitors can use it.
  • Collaborate with a business convention or a music festival: If your brand is taking part in largescale events like Coachella, Comic-Con or Ted-Ed.
  • Buy filters for your brand’s events: If your company is hosting a seminar or an event, then you can
    create a custom filter to engage your employees and guests.
  • Snapchat Geofilter at crowded places, parks, and other relevant to your brand: Brands like Zomato can use Geofilters near their high rated restaurants to promote their Geofilters. It’s more like finding pocket monsters in Pokémon Go game, but here, it’s just a Snapchat Geofilter.

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Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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