Social media is the dynamic change-maker that provides a wide range of facilities to support marketers and brands build a proper space for themselves online. Social media marketing offers a variety of opportunities including effective communication with right target market, optimizing content for impactful campaigns, lead generation sources, branding, conversion for sales and revenue boost.
Learning might seem easy with the internet but gaining ideas from best social media marketing books are still the most reliable sources of right information and data.
Exploring the realms of social media is essential for every marketing enthusiast as the online platforms are swiftly growing into the one-stop spots for reaching the customer and carrying out business. Reading and learning from experienced entrepreneurs, millionaires with failures, inspiring business personalities and individuals with extraordinary wisdom on marketing principles is one of the greatest ways of succeeding in the profession.
There are several amazing books authored by great marketers, brand founders, and digital marketing gurus who share their valuable insights backed with best tricks & tips to handle critical situations. Let us know about these amazing social media marketing books to improvise our skills and expand knowledge on several other techniques and systems.
Best social media marketing books to read in 2020
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
You might be a social media manager, marketing executive or a digital marketing expert on paper but at the end of it all, you got to write! All we marketers are writers and bloggers on social media and that is what ultimately builds the dream brand. Handley says, “Our online words are currency” and that makes complete sense because that is the only primary way to let people know what we do and who we are.
It doesn’t matter if you are posting a video or image, captioning it appropriately will drive traffic and assist viewers in considering it for a view. This is one amazing social media marketing books that every marketer should go through to understand the art of writing the best social media content copies. Writing is the most authentic and basic form of communication and marketing is totally dependent on how well a brand writes to present itself.
In this valuable book, you can learn about grammar, written styles, effective content building, techniques to attract people with just the text content etc.
Social media platforms are the major stages where content writing is essential to draw the attention of users and in this book, one shall gain the confidence of writing any kind of marketing content like a boss.
Run with Foxes: Make Better Marketing Decisions by Paul Dervan
Planning and strategizing marketing campaigns requires analysing, understanding and inferring from right sources of information, data and facts. These valuable insights can be attained from past experiences, survey reports and market research experiment outcomes. Run with Foxes is an exclusive book that teaches about the secret of making the best decisions.
Paul Dervan with his 20 years of experience in the marketing profession has worked with top brands in creating strong brands and viral marketing strategies. He has compiled all the lessons from top marketing experiments, real-life failure stories, wrong decision-making reveals and other trial method outcomes. Every marketer makes mistakes which have great potential of teaching important lessons for the future and Paul has successfully noted the learning by decoding the marketing wins & disasters. There are rare first-hand interviews of world’s top marketers and brands that will gracefully guide you into becoming a better-skilled marketer.
Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
Every viral content has secret hiding under its thumbnails, cover pictures and summary descriptions. There are a series of events involving social media power, influential action plans, dark broadcasters, interested communities, doable strategies, and a certain type of cults that convert any online product into a widely accepted culture.
Atlantic senior editor Derek Thompson experiments and studies the various reason related to the psychology behind why we like a certain kind of content online. The book is a huge revelation of facts concerning economically dynamics of social media markets that are responsible for building cultures and changing lives. It is one of the most interesting social media marketing books that reveals facts and busts myths thereby giving the feeling of reading a suspense thriller.
It covers topics like discovering the myth under ‘viral content’, tips on grabbing attention and creating interest among the young generation.
Fanocracy: Turning Fans into Customers and Customers into Fansby David Meerman Scott and Reiko Scott
The Wall-Street Journal bestseller is authored by the father-daughter duo who studied the ways to build strong relationships with customers and convert fandom energies into revolutionising business. It covers the neuroscience of fandom and related factors driving interest of customers as well as engaging them in a loyal corporate partnership.
They have interviewed young millionaires, start-up enthusiasts, veteran businessmen, NGO founders and many other professionals about what key features or USPs did make them stand separate and flourish from those who lost the market and were at the point of stagnation.
It’s one of the vital and helpful social media marketing books that can teach marketers a lot about winning hearts of customers thereby confirming long term relationships. Definitely a great read for aspiring business owners, founders, CEOs and managers.
The Social Media Marketing Workbook 2020 Edition by Jason McDonald
For all the beginner marketers, aspiring business owners and constant learners, ‘The social media marketing workbook’ is one of a gem that consists of organised stepwise guide that helps understand the basics of digital marketing. There are chapters beginning with content strategizing and marketing to platform-specific action plans that will assist people in planning for social media marketing. Jason simplifies business and makes online marketing more enjoyable rather than challenging. Readers will surely find it easy and fun learning the different marketing tactics that would work in the era of the internet. It is one of the most essential basic social media marketing books that are beyond Twitter and paid ads.
6. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) by Dave Kerpen
In today’s world followers, likes, shares and comments determine your online credibility, power of personality and likeability. Business is beyond telling and selling your products to the customers. It is more about impressing them with care, assistance, benefits and rewards. The book is all about using word-of-mouth to transform a usual business into a successful market leader with social media marketing.
It emphasizes the points that keep the customers engaged, valued and loved enough to make them spread the positives about the brand. Brands that are referred by families, friends and relatives are more likely to be gaining popularity than those that reach customers via ads and promotions.
Hence the book informs about using social media listening as a tool to understand what the audiences prefer. The author will take you through the rooms where consumers are made to feel valued, highly prioritized and delivered with care. It teaches marketers to be human amidst the digital world.
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
While traditional marketing and advertising aimed at grabbing customer’s attention from their current state of affair, Seth explained it as a disruption. People might not appreciate such a forceful approach to push a product/service into the market.
The book explains the unappealing factor of interrupting potential consumer’s precious time which can be easily replaced with allowing them to voluntarily accept ads. It is one of the most practical social media marketing books that provide ideas on developing a revolutionary change in advertising. It was more about addressing customers who are willing to interact and have an interest in the promoted product/service.
When brands reach out to the customers who have given the authority to advertise to them tend to be in a long term stronger relation with the company that not just gains a greater brand image but also the trust of people.
Crushing It, by Gary Vaynerchuk
The four-time New York Times bestselling author Gary Vaynerchuk authored the prequel part of his 2009 famous book on building an extraordinary personal brand on social media titled ‘Crush it!’. In this book, he has further explained how the idea is still relevant to the current social media scenario and continues to be a basic fit into the concepts of marketing.
It is a practically experimented, carefully categorised and engaging book that provides insightful lessons on the stepwise method to social media marketing success. Apart from sharing stories from inspiring personalities, brand builders, online sensations and creators, Gary has skilfully dissected the functioning of separate social media platforms and how to deal with the audiences on them.
Reading the book will teach one about the real tactics and skills of being a boss social media marketer on all of the popular sites like Facebook, Instagram, Twitter etc. as well as all podcast platforms like SoundCloud & podcast. It has various tried-and-true strategies explained from the scratch for all kind of individual creators and brands.