The world that George Lucas created 40 years ago comes alive once again! The release of Star Wars: The Force Awakens has taken the world by storm. Ever since its release, it has been breaking one record after another! It minted $120 million on its release day on Friday and over the weekend, the number jumped up to $517 million over the course of the weekend! That’s the highest that any movie has ever done over a weekend.
As expected, all of this was not just because of the sheer number of Star Wars fans. It also took a lot of careful planning to generate the anticipation for the movie. The first teaser for the movie was released in November 2014. Almost a year before the movie was set to release. The second teaser was released after a time gap of another 4-5 months in April 2015 and the final official trailer was launched just two months before the release date. This careful spacing between the teaser/trailer releases ensured that there was enough time to build and fuel the excitement amongst the fans.
In this blog, we do an analysis of how all these videos performed on YouTube and how it helped the channel reach more people.
Trailer 1: Star Wars: The Force Awakens Official Teaser (Nov 28, 2014)
The first official teaser didn’t reveal much of the plot and was short and crisp with a run time of around one and a half minutes. The video raked in millions of views within a few weeks and as of today tis view count stands at 22 million! This is the third most viewed video in their channel.
Trailer 2: Star Wars: The Force Awakens Official Teaser #2 (Apr 16, 2015)
This is the second most watched video on the official Star wars YouTube channel, launched on the 16th of April. The excitement had grown by then and this video was more popular than the last one, amassing a massive 50+ million views within weeks! As of now, it stands at around 73 million views.
Check out how it resulted in a spike in the views and subscribers for the channel:
Click here for a detailed analysis of the channel.
Note: Cleverly placed just after the celebration of Star Wars ended, Zack Snyder tweeted a photo of Henry Cavil with a red lightsaber during ‘Batman V. Superman’ production.
Trailer 3: Star Wars: The Force Awakens Trailer (Official) (Oct 19, 2015)
Metaphorically speaking, this trailer actually broke Internet as it debuted during the halftime break of Monday Night Football. According to LucasFilm, the official second teaser trailer generated more than 112 million views in just 24 hours of its upload!
According to our analytics, The Force Awakens trailer increased the viewership and subscription of their Official YouTube channel by almost double!
Click here for a detailed analysis of the channel
In terms of engagement, this new trailer has generated more than 850 thousand likes, comments, and shares on YouTube with 5,98,954 likes on the official page video alone!
Other YouTube Channels also tried to capitalize on the success of this trailer. Like YouTube channel oskararnarson – which created a video of Matthew McCaughey’s reaction to the Star Wars teaser #2 – Celebrity reactions, proved to be a massive hit with 10 million views on the video alone and increase in overall subscribers for the channel.
Star Wars also holds a Guinness World Record title for the “Most successful film merchandising franchises” with sales of over $30 billion! On December 11, 2014, J.J Abrahams released eight mock Topps trading cards, revealing the names of several characters. The novel, Star Wars: Aftermath was released in September 2015 and is written by Chuck Wendig. Disney also announced that September 4th will be their official “Force Friday” as all their official merchandise will be sold from this day. You can visit their official website and purchase your favorite characters.
More than 20 official games have been launched already on various platforms and gaming consoles. Their recent game – Star Wars Battlefront was released this November of 2015.
Here’s an overview of the YouTube statistics of Star Wars:
‘Star Wars: The Force Awakens’ opens in movie theaters in India on December 25th, 2015, and pre-ticket sales are already filling up. So, let us know whether you liked the teasers and the trailers by commenting below.
May the Force Be With You… Always!
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.