Video blogs, or vlogs, have become a popular method to share your ideas or opinions on a topic with your audience. Unlike traditional blogs, where only texts and photographs are used, video blogs transform your content into an audiovisual product. If you are interested in making a video blog with minimal costs but do not know how to start, we help you with the following tips for your video blog:
- Pick a topic
- Record a video
- Edit the video
- Choose a platform
- Describe your videos
- Interact with your audience
1. Pick a topic
To start, you must choose a theme for your video blog. It can be anything, as long as it is not boring, offensive, or illegal. And, as there are many successful video blogs, there are also many video formats that can inspire you, such as tutorials, lessons, copy DVD, interviews, and many more. So, you have some idea, here are some examples of famous YouTube video bloggers:
VlogBrothers is a top-rated YouTube channel, presented by John Green and his brother Hank. His vlog does not follow a strict format, but addresses different topics, from the most trivial and fun to the most serious and controversial.
The CTFxC channel is the one that currently holds the world record for videos uploaded consecutively to YouTube. His style is straightforward, with videos of about ten minutes that are recorded, edited, and uploaded daily.
Booksandquills is a channel about YouTube books that makes criticisms and comments, and that covers from the classics of literature to the latest news in the narrative for teenagers.
d. Ze Frank
This channel has become very popular for its engaging content about science and animals. Each of the videos that it uploads receives millions of visits, although it is not one of the channels that have more content and updates.
Once you have selected a topic, It’s time to record your video. And you will ask yourself: What type of camera is the best to make a video blog? Here I leave a list of cameras that I recommend for it.
- Canon VIXIA HF R800
- Canon PowerShot ELPH 360 HS
- Sony DSCHX80
- Nikon COOLPIX B500
- Yi 4k
It is essential to know that the cameras listed above are under $400, which is still considered cheap. Before buying any of these cameras, ensure you read reviews and feedbacks about them. For a microphone, you can either use a Samson Meteor or Blue Yeti, while for lights, you can buy softboxes on Amazon to make your videos more appealing. However, if you already have a camera and some basic accessories, you don’t have to buy a new one.
2. Record a video
To record a good quality video, you can use a tripod or an object that helps you lift and stabilize the camera, like a book. Then, either sit or stand, so that if you have to read something on the screen, your eyes look directly at the direction in which the camera is focused. Remember to zoom if necessary. You can also record yourself with a webcam. The idea is to get your face on the screen, so that your audience sees you, listens to you, and feels like when someone sees you in person.
Sometimes, you may not need a camera to record your video. If you take advantage of copy DVD or video capture programs, such as CloudApp, SnagIt, ShareX, or ScreenFlow, you can easily create content-rich tutorials. If you prefer to record a video in this way, I would recommend using a pair of headphones with a microphone while recording it, to track the audio and check that the ambient noise is not annoying.
Another excellent way to record a video is to have a conversation with an expert and record the entire interview. For example, if you use Skype and have an application that can capture audio and video, you can easily obtain audiovisual content that serves you, your interviewee, and your audience.
3. Edit the Video
After recording your video, you will need to do some postproduction to make it more presentable. Choose a video editing program that suits your needs. Then, you can add titles, subtitles, transitions effects, adjust the speed of the images, and much more. You can even add music to your videos to make it more fun and attractive. One way to get royalty free music for video background is to copy DVD video and extract audio from it. You can do some basic research on the best tools to edit your videos.
4. Choose a platform
When you have finished your video, it will be time to publish it online. Actually, you don’t need to have a blog or a website to do it. Many video bloggers prefer to upload their videos to platforms such as YouTube or Vimeo. This is very simple, since, in addition, these platforms allow you to share it very easily on social networks and others.
But if what you want is to give it a unique and personal touch, or a more professional appearance, you can choose a platform like WordPress, which will even offer you templates specially designed for video blogs. In the same way, then you can make use of some of the plugins that WordPress offers you, among which we can recommend you:
a. Smart YouTube
With this plugin, you can insert YouTube videos, or create playlists very easily.
b. Genki YouTube Comments plugin
This plugin will collect the comments in your YouTube video and add them automatically. You just have to schedule it to do it every hour, every day, or weekly.
c. Hupso Share Buttons for Twitter, Facebook & Google+
As its name says, with this plugin, it makes it easier for your posts to be shared on any of the most popular social networks, such as Twitter, Facebook, Google+, Linkedin, Pinterest, StumbleUpon, Tumblr, Reddit, Bebo, and many others.
5. Describe your Videos
It doesn’t matter where you posted your videos. Your goal should be to make your videos reach your potential audience, and this is best achieved if you describe them with good keywords, tags, and simple descriptions. Think of a good title for your video and give it a good description before posting it.
6. Interact with your audience
Always remember that you can take a look at the comments and messages that may have been left on your blog or in your videos, and respond, as this will create a feeling of closeness between your audience and the public will appreciate it.
Video blogging is the new way of sharing content on the internet and if you’re just hearing about it for the first time, no problem. If you’re seriously interested in starting a vblog and you’re on a budget, don’t be scared, just get started already and everything will fall in place.