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Digital focused Brands of today understand the importance of capturing the attention of their followers through meaningful marketing efforts. In an age of reduced attention spans, it is more important than ever that they create a space in the minds of their prospective customers through strong marketing communications. And what’s better than powerful video advertisements? As expected, quite a few Indian brands tried their hands at digital video campaigns this year to celebrate International Women’s...

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Like every month, we’re back with the top 10 Indian ads on YouTube. This month’s leaderboard features a healthy mix of brands from different verticals like FMCG, telecom and technology. While the brands continued spending a handsome amount to grab the eyeballs of the Indian online consumer, they aren’t spending much on creating content that is exclusive for the internet. Most of these ads are just TV commercials uploaded on YouTube. Related read: THE 10 MOST WATCHED...

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Video Advertisements – there are good ones, average ones and bad ones. But then there are those that stick with the audience with that ‘something’ extra. That ‘something’ extra is what sticks with the audience and implants the identity of the brand in their head. Tanishq is a brilliant example of creating such advertisements. Its TV commercials have always been received well by the audience – not just on television, but also on the internet....