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Marketers often handle multiple online & offline projects that have separate requirements to be fulfilled in order to deliver the desired result. The number of varieties of projects is directly proportional to the number of tools used on a daily basis to get the job well done in time. Most of the software that we use these days consist of certain kind of reporting tools or report builders that ease the effort to compile all...

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The successful creators on YouTube are known to be very particular about their video performances and audience insights. As this analytic information lends support to them for understanding audience & their preferences besides managing the whole channels properly. It is essential for YouTube creators to know how to use YouTube analytics in order to compare, quantify and determine what works and what fails on the platform. This ropes in more opportunity to add value to...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...