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Research & market surveys, data collection, analytics, forecasting and implementing plans towards the desired goals are few basic parameters that social media marketers swear by. Analytics amongst them plays a key role in driving the set objectives towards their most profitable fate. Understanding the data relevant to customers or audiences is essential to design a marketing scheme that compliments them and helps marketers achieve more benefits at the least price. One can effectively leverage the...

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Planning to start a business? Looking for effective marketing campaigns? Need a purposeful direction at work? Data plays a major role in getting the appropriate answer to these questions. One must understand that any idea without a set of data remains an imaginary thought that would barely transform into a tangible or implemented action. Brands and companies keep renewing their presence in the market and growing with the help of data collection followed by analysis...

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In business, comprehensive as well as unambiguous reporting is key to successfully managing the objectives, strategies and their implementation besides keeping work transparent & clutter-free. Compiling the work achievements in one single dashboard and spreadsheet is the easiest way to stay up to date with the data and functions. All of these collection, organising & presentation of facts & figures is usually done with powerful tools like word excel or google sheets. Yet, working on...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...

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