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Nowadays, platforms like Instagram, Facebook and Twitter form the majority representation of social media for brands and marketers. If you aren’t doing the ads on Instagram stories, reels and Twitter fleets in the first place or consider them as the starter package for advertising and reaching the audience, are you even being heard? Nearly 90% of marketers consider Instagram to be the most suitable and strategically important platform for influencer marketing and branding. Instagram was...

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Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not...

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Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? Instagram story highlights feature that shows...

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A short while ago, Instagram updated with a new feature “Stories”. If you don’t know what’s an Instagram or Snapchat Story is- it basically allows you to share a collection/slideshow of photos or videos that expires after 24 hours. Instagram Stories might be copied but it has given brands a platform that plays a huge role in their digital marketing strategy. But other than gaining million of Instagram video views, video marketers have a unique...

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