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Reading a blog over a book and listening to podcasts instead of regular music is not just a FAD these days but a gradual lifestyle transformation that is here to stay. While these are a part of our daily life, they play a vital role in the marketer’s career and brand’s growth. It is important to note that going through a blog Vs Podcast article will not help in determining who is better for the...

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The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring...