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Showcasing Brands that run channels on YouTube.
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There are numerous ways to create content on YouTube – it can be vlogs, how-to’s, reaction videos, DIYs, Q&As, short films, web series and much more. Using such diverse content categories, many YouTubers have been now catapulted into mainstream stardom. But YouTube is not just for creators, it’s a platform for brands too to experiment with their content strategy. In order to maintain their YouTube presence, brands can either use the platform as a repository...

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Super Bowl is the time of the year when every brand wants to showcase its product and grab as many eyeballs as possible. Some brands really kill it by coming up with witty and entertaining ads whereas some of them miss the spot. Almost all the brands spend most of their Super Bowl advertising money on TVCs, since that’s where most viewers catch the action. This year, a 30 second ad slot during the Super...