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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...

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Super Bowl is the time of the year when every brand wants to showcase its product and grab as many eyeballs as possible. Some brands really kill it by coming up with witty and entertaining ads whereas some of them miss the spot. Almost all the brands spend most of their Super Bowl advertising money on TVCs, since that’s where most viewers catch the action. This year, a 30 second ad slot during the Super...