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Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...

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With quick evolving marketing trends, digital platforms are the hub of everything popular.  Nowadays, it is essential for Video producers, digital marketers, YouTube influencers, and all video content creators to understand video marketing. To achieve business success, brands and creators must utilize online tools, techniques, and platforms. Budding online video content creators involve the aggregate strengths of the internet to drive traffic, increase sales, and convert viewers to customers.  Trade fairs, events and business conferences...

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Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets.  Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and...

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Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

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If you are a content marketer, you cannot ignore sponsored content. It’s all around social media now. As such acquiring a new set of target audience is not a piece of cake. Holding their attention is even tougher. However, sponsored content takes care of both aspects. As brands try to figure out how to cut through the noise and make their content visible, sponsored content makes it possible to not only reach the relevant audience...

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Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialogue with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...

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Digital focused Brands of today understand the importance of capturing the attention of their followers through meaningful marketing efforts. In an age of reduced attention spans, it is more important than ever that they create a space in the minds of their prospective customers through strong marketing communications. And what’s better than powerful video advertisements? As expected, quite a few Indian brands tried their hands at digital video campaigns this year to celebrate International Women’s...

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Brand Integration and Product Placement have been around for a long time. Brands have always used movies and music videos as vehicles for their product/service promotion. Bond driving a certain car, an actor wearing a particular shoe, an actress using a specific brand’s perfume..Brands have always used ploys like this to imprint an identity in the minds of the viewers. As media started evolving and newer ones like social media started replacing the traditional ones,...