HomeTagbranded content Archives |

https://vidooly.com/blog/wp-content/uploads/2019/01/branded-content-1280x720.jpeg

Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

https://vidooly.com/blog/wp-content/uploads/2019/01/creating-sponsored-content.png

If you are a content marketer, you cannot ignore sponsored content. It’s all around social media now. As such acquiring a new set of target audience is not a piece of cake. Holding their attention is even tougher. However, sponsored content takes care of both aspects. As brands try to figure out how to cut through the noise and make their content visible, sponsored content makes it possible to not only reach the relevant audience...

https://vidooly.com/blog/wp-content/uploads/2018/08/BC-1.png

Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialogue with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...

https://vidooly.com/blog/wp-content/uploads/2017/03/Untitled-collage-1.jpeg

Digital focused Brands of today understand the importance of capturing the attention of their followers through meaningful marketing efforts. In an age of reduced attention spans, it is more important than ever that they create a space in the minds of their prospective customers through strong marketing communications. And what’s better than powerful video advertisements? As expected, quite a few Indian brands tried their hands at digital video campaigns this year to celebrate International Women’s...

https://vidooly.com/blog/wp-content/uploads/2016/02/Final-10-Yello-12.png

Brand Integration and Product Placement have been around for a long time. Brands have always used movies and music videos as vehicles for their product/service promotion. Bond driving a certain car, an actor wearing a particular shoe, an actress using a specific brand’s perfume..Brands have always used ploys like this to imprint an identity in the minds of the viewers. As media started evolving and newer ones like social media started replacing the traditional ones,...