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The beauty and Skincare industry is closely connected to the social media platforms due to the presence of the young, diverse and potential target market. Social media plays a significant role in amplifying the popularity of beauty brands and skincare influencers among young millennials. They can purchase as well as promote at their levels which can prove to be more beneficial than the brand promoting itself on these platforms. The rise of beauty blogging and...

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A deadly virus, uncertain pandemic, continuous series of lockdowns and unlocking, curfews and barricading, the year 2020 left people confused. While the times are uncertain and sad for us, many companies & brands have taken appropriate measures to help governments as well as the public in straightening the curves. The unfortunate rise in COVID-19 cases led to several changes on various fronts. Right from starting the work from home culture to maximum dependency on the...

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In March 2017, Facebook stories were launched to help marketers explore the opportunities in the market with an easy to consume mode of advertising. Video marketing is one of the most versatile materials for promotion and branding, companies have used them in their Facebook stories marketing strategies. Facebook stories marketing has 15 times more growth over the normal posts on the platform therefore, they are the real building blocks for future brands and their strategies....

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The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...

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Nowadays sports are way beyond just field activities. The current generation is highly tech-savvy and digitally advanced, due to which eSports sees incredible growth each year. Usually while discussing games or sports, we think of courts, fields & pools but never a bunch of youngsters in gaming clubs playing DOTA 2 or Counter-Strike on systems. Today’s youth have redefined gaming, thus making online games a priority amongst other sports. People, around the world, who mainly...

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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...

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LinkedIn video marketing feature was launched in 2017, and there was a revolution witnessed across industries that used social media for their branding purpose. LinkedIn internal surveys and study reports confirmed that LinkedIn video marketing was three times more engaging and successful than content posts. In a year, LinkedIn Video posts generated over 300 Million impressions on the platform, which is vast than ever before with other types of marketing techniques. Apart from setting benchmark...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...

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Well, there’s no such thing as In Video programming,(now)! Yes, as well know that YouTube constantly keeps evolving, this tab was a guest till last year until it got removed in 2014 (it’s kinda difficult to keep track of changes with YouTube, isn’t), well here’s your answer, it now got broken into two categories: Featured Content:   Branding:  First thing’s first, In video Programming was an interactive ‘call to action’ button which you could add...

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