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The increasing presence of YouTube in India gives an advantage to marketers to attract consumers through advertisements. Its growing importance in the video marketing and content creation for brands have become extensively discussed topics in recent years. While Facebook is a “must have” network for all businesses, many brands are still dragging their feet, unwilling to admit that YouTube is a necessary and profitable addition to their other inbound marketing strategies. But, as YouTube usage...

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There are numerous ways to create content on YouTube – it can be vlogs, how-to’s, reaction videos, DIYs, Q&As, short films, web series and much more. Using such diverse content categories, many YouTubers have been now catapulted into mainstream stardom. But YouTube is not just for creators, it’s a platform for brands too to experiment with their content strategy. In order to maintain their YouTube presence, brands can either use the platform as a repository...