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As we proceed towards battling the deadly COVID-19 virus with nation-wide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but factually...

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The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...

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Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...

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The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...

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The 2nd edition of StreamCon Asia will be in full swing this March 2020 after the event’s grand success last year. With all the leading names from the digital audio and video ecosystem coming together, it is bound to be the next big thing happening around digital video and audio streaming.  The event will witness the best of the creators, brands, video & audio platforms, digital celebrities, advertisers, marketers, tech companies, media agencies and various...

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While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...

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Wondering which is the best place to launch your recorded podcast? Well, there are plenty of podcast hosting platforms available for free and subscription based online. The task here is to pick the best one for your recorded content. Launching a podcast is not as simple as uploading audio records to iTunes or any other audio platform. Podcast hosting platforms are responsible for a series of results desired by the podcasters. Picking a media host...

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With over 2.3 billion monthly active users, Facebook is the platform where business and brands can easily gather engagement and attention. Facebook provides the right stage for over 140 million + businesses to connect with their customers and audiences. Despite multiple options being available for marketers to make their companies visible and competent, they fall short of engagements and real interactions. As the engagement rates fall, marketers try posting more content but miss out on...

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“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get...

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It is 2019 and smartphones have transformed the world into a technology dependent, digitally advanced space. Right from buying safety pins to selling airplanes, people are just a click away from anything they’d want to do. Why are GIFs needed? Propagating and facilitating business these days requires proper advertising. Considering the majority percentage of millennials in the market, creating attractive marketing campaigns is important. GIFs are essential these days because they are an amalgamation of...

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Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...

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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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Facebook, with over 2.23 Billion monthly active users, is an ocean full of just the right customers for your business. For all brands and creators looking to expand their business and be visible in the densely crowded market, Facebook is a blessing. Targeting specific customers, customizing audience, creating look alike audience and tapping into fresher markets is easier with Facebook business. Knowing how to create a Facebook business page brings along a lot of unexplored...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...

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Nowadays sports are way beyond just field activities. The current generation is highly tech-savvy and digitally advanced, due to which eSports sees incredible growth each year. Usually while discussing games or sports, we think of courts, fields & pools but never a bunch of youngsters in gaming clubs playing DOTA 2 or Counter-Strike on systems. Today’s youth have redefined gaming, thus making online games a priority amongst other sports. People, around the world, who mainly...

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The aesthetically appealing and visually engaging social media platform has come a long way over the years. Being the online pinboard for fresh ideas and user-generated creativity, Pinterest has gathered much praise. Often termed as the “catalogue of ideas,” Pinterest is a social media web and mobile application company. It helps people connect with innovative and creative options relevant to their respective field of interest. The application is more than just cupcakes, DIY home décor,...

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On Wednesday, LinkedIn introduced Call to Action (CTA) buttons feature to its site in order to improve the engagement received on the platform. The LinkedIn custom call to action buttons are specifically developed to ensure users interact genuinely with brands & advertisers rather than just scrolling over. Business and Brands can now advertise better with LinkedIn custom Call to Action buttons freshly added to the social media site.The professional networking social media site has changed...

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Advertisers can now make use of the social media platform Reddit to promote their brands effectively. The platform was calculated to have 542 million monthly visitors till March 2019 out of which 234 million unique users were found. Reddit provides its users and advertisers to run ad videos in the expanded card view format included in the Reddit’s redesign.  Reddit introduced autoplay video ads to advertisers which can be purchased on a cost-per-view basis. The...

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Brands started stepping up their Periscope game majorly in 2015. Most of the ones that took advantage of the new and rising live video platform for their marketing campaigns are the ones that are still given examples of. If you’re not familiar with what brands do on Periscope, then read on. Basically, it’s kind of like the Snapchat. Users get on live video streams on Periscope that are not available to watch later or over...