Nowadays, social media is not just the key to reach the right target market but also the medium through which brands can get access to numerous insights, data etc. in order to shape their campaigns & business needs. Instagram and Facebook are the two most popular and frequently used user-friendly applications that are the first priority of most business and brands. It is the varied facilities available on the platform that enables users to dig...
In order to build an empire full of booming businesses, one must make sure that the customers are not just merely satisfied but valued to the core. It is a fact that customer is the real boss as they hold the power to uplift as well as destroy any company simply by investing or spending their money elsewhere. Brands need to understand and learn about the customer experience right from when they discovered their product...
Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass. The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They...
Brands have evolved their marketing skills besides improving their social media marketing and digital exposure over time. These days, people are mostly online and markets have gone digital therefore it is important for businesses to upgrade their systematic proceedings to obtain maximum benefit. There are several companies & popular brands that have more than one location to serve or spot consumers. Managing social media with multiple locations can be a very difficult task for these...
As we proceed towards battling the deadly COVID-19 virus with nationwide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and the economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but...
Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...
The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...
While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...
“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get...
It is 2019 and smartphones have transformed the world into a technology dependent, digitally advanced space. Right from buying safety pins to selling airplanes, people are just a click away from anything they’d want to do. Why are GIFs needed? Propagating and facilitating business these days requires proper advertising. Considering the majority percentage of millennials in the market, creating attractive marketing campaigns is important. GIFs are essential these days because they are an amalgamation of...
Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...
The aesthetically appealing and visually engaging social media platform has come a long way over the years. Being the online pinboard for fresh ideas and user-generated creativity, Pinterest has gathered much praise. Often termed as the “catalogue of ideas,” Pinterest is a social media web and mobile application company. It helps people connect with innovative and creative options relevant to their respective field of interest. The application is more than just cupcakes, DIY home décor,...
Advertisers can now make use of the social media platform Reddit to promote their brands effectively. The platform was calculated to have 542 million monthly visitors till March 2019 out of which 234 million unique users were found. Reddit provides its users and advertisers to run ad videos in the expanded card view format included in the Reddit’s redesign. Reddit introduced autoplay video ads to advertisers which can be purchased on a cost-per-view basis. The...
