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There are regular updates, news, content and other important announcements from the various fields and genres that marketers need to know to be in pace with the audience. Brands are swift in taking decisions regarding their social media stands and promotional content which requires advance planning besides quick wit & smartness. Social media content calendar is the organised, scheduled and well thought of content strategy that simply improves the overall social media marketing. A constant...

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Remember the video ‘Charlie bit my finger’? That video was uploaded to YouTube by Howard, the father of the two kids who are featured in the video; only so that he can share it easily with his father. The video has over 830 million views so far and was once crowned as the most watched video on YouTube. It was sheer luck that the video went viral. But what if you can make videos go...

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This is the story of a content experiment which grew so big, it smashed our benchmarks and created a whole new level of ‘Crazy’. It was early January and from the trends predicted for 2016, we knew this year belonged to videos. Videos are raining everywhere, from Facebook news-feeds to family groups on WhatsApp. More than 50% of mobile traffic is already dominated by videos, coupled with sky-rocketing mobile users in the country, it’s not just about videos...