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Five months ago, the globe was unaware of something such as SARS-COV-2 or COVID-19 or Novel CoronaVirus. We slept in one world and woke in another. Amidst a lot of apprehensions, the market has witnessed rapid changes in recent times. There has been a major shift of the marketplace from offline to an online ecosystem owing to the shift in consumer behavior, buying patterns and demand. One of the many challenges faced by marketers will...

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We are now aware of how the rapid spread of COVID-19 has led to an intense rise in the number of people working from home as more and more organisations don’t want to risk the health & safety of their employees. In fact, working from home has now become a new reality in the corporate sector across the globe with major organisations like Google, Facebook, Amazon,Twitter, Amazon etc also going the remote way in order...

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The information and knowledge imparting capabilities of the World Wide Web is incredible. There is barely anything that we will not find on the social media channels, platforms and sites. Right from live surgeries to maintaining a proper diet during certain disease or illness, the world’s largest video streaming platform has got you covered with its Medical YouTube channels. There are several resources with valid authentication and license to share material to assist students, researchers,...