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Facebook is testing the water with a new information-based feature that will prevent its users from exiting the platform in search of valid insights elsewhere. Usually, Facebook users tend to look up at Google, and other search engines for knowledge on people, places, & things. With the in-platform knowledge imparting search panel, Facebook aims to maintain its traffic within itself. The company has announced testing the upgraded version of search results on its platform that...

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LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...

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With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...

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Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...

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Statistics and numbers play a vital role in giving the right shape to a marketing idea or campaign. Knowing the what works with the audience, when and how matters a lot when a brand is planning to be regular on social media. Social media analytics tools are basically the guides that help us reach out the right audience at the most relevant time with the most accurate and engaging content. These tools are the necessities...

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Hey! Do words like engagement rates, ROI, driving traffic, A/B testing, cross-posts, backlinks etc. excite you? Attention! Dearest marketing geek. You are going through the right read. Tiktok launched its Pro accounts last year and they come along with a dashboard full of analytics, insights, data and research results. These valuable elements in the video-sharing social networking platform can help creators perform better with their content for greater reach. Analytics is the key to smarter...