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With the boom of small and medium-sized businesses, the online advertising space is swiftly changing. The market giants and big brands dominate with the majority of the market share whereas the new brands with limited marketing budgets still need to thrive. Amidst such cutthroat competition for sales and return, marketers need to be smart with the budgeting part so as to reap maximum benefit. There are several platforms and channels to advertise brands so as...

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Using LinkedIn stories to grow and sustain a business is a smart move for brands that are looking to grow on online platforms. Marketers are already aware of the massive following of people that consume the stories format of content on sites like Instagram & Facebook. With millions of views, it is a better way to expand reach in the diverse markets & improve overall performance. Building a brand on LinkedIn requires a professional social...

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Instagram carousel posts with convincing and attractive cover slides are mostly irresistibly tempting for the audience. It compels the viewers to slide left in order to view the rest of the carousel thereby adding to the engagement on the post. Basically, Instagram carousel posts are a mixture of a maximum of 10 images and videos that can be easily viewed by swiping the slides to left. All the content can be posted as one single...

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Despite the narrative “Content is the King”, marketers swear by Search Engine Optimization or the popular SEO for their ranking and reach. It surely plays a vital role in aggrandizing the website visibility and driving relevant organic traffic to the page. Instagram SEO functions on similar principles that eventually reap long-term, permanent benefits over other hacks implemented for achieving the same objectives. It creates a stage for the gradual growth of the creator’s profile as...

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Facebook carousel ads are a widely used marketing tool that brands and start-ups utilise to showcase their products, services and other associated concepts in an organised manner. The advertisement format includes a minimum of two and a maximum of ten images and videos that have separate descriptions along with links below. This type of content posts is very regular and common these days with every influencer or user using it to promote their ideas and...

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Videos are entertaining & informative besides carrying the great power of engaging audiences from diverse backgrounds for longer time periods. We have already discussed the versatility, potential and effectiveness of videos used for marketing campaigns in our previous blogs. Here, we will know more about the various benefits that can be yielded by including videos in email marketing campaigns for brands. Emails are a great part of online marketing campaigns because brands have utilised the...

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Reading a blog over a book and listening to podcasts instead of regular music is not just a FAD these days but a gradual lifestyle transformation that is here to stay. While these are a part of our daily life, they play a vital role in the marketer’s career and brand’s growth. It is important to note that going through a blog Vs Podcast article will not help in determining who is better for the...

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In order to build an empire full of booming businesses, one must make sure that the customers are not just merely satisfied but valued to the core. It is a fact that customer is the real boss as they hold the power to uplift as well as destroy any company simply by investing or spending their money elsewhere. Brands need to understand and learn about the customer experience right from when they discovered their product...

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Most social media channels and websites are flooded with videos today. Their popularity has grown to such an extent that practically any kind of business can profit through them. Customers are bound to buy a product backed by a video, according to research studies. It makes setting up a connect with purchasers through videos vital for all businesses. In this article, we take a look at the reasons why videos are essential in digital marketing....

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The COVID-19 pandemic led lockdowns were immediately succeeded by the quick accession of the popular work from home culture. Brands and companies were shut and employees managed their duties through the internet and communication networks that saved them from many energy-draining activities like commuting to and fro to offices. Many started diverting and utilizing their saved time, energy and efforts into pursuing their passions and getting started with side businesses online. In the last few...

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With over 430 million active monthly users worldwide, Reddit is the 6th most popular social media platform in the US. It is surely one of the most regularly visited platforms that supports a diversified audience community that create several opportunities for brands to thrive in the market. Reddit is the right place for any marketer or brand that is looking towards promoting offers to relevant audiences, understand the demand and accommodate the required changes as...

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Social media advertising is not always a cakewalk but with amazing feature updates on platforms like Facebook, Instagram & YouTube, everything seems do-able. Following the dynamically changing social media advertising system, LinkedIn developed a new variant of ads for conveniently generating leads online. It is the LinkedIn Lead Gen form ads that increase the conversion rate of ads by placing appropriate CTAs on them by many folds. The team at LinkedIn marketing solutions realised that...

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With over more than half of the US internet users aged between 15 to 25 were recorded to be using Snapchat in the first quarter of 2020. The social media messaging application is one of the most widely installed & regularly browsed platforms that allows people to share image & video content that disappears after a temporary period of time. There are over 229 million daily active Snapchat users who contribute towards creating around 210...

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Advertising a local business on social media is a basic step towards achieving the necessary objectives of the firm’s idea. Increasing revenues, expanding base, reaching the maximum audience, developing a positive brand image, gaining more loyal customers are just a few benefits one can reap by using Facebook ads to promote local business. There are customers at every nook and cranny for all types of business nearby and the owners need to understand the demand...

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Paid online events on Facebook are designed to help marketers and brands monetize their online events streamed live on the platform. The best part of this feature is that Facebook charges only a one-time access fee from attendees while they register themselves for the paid online events on Facebook. Now content creators, small business owners, educators, media journalists and entrepreneurs can create, promote, advertise, monetize and host online events on just one deck. It is...

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Facebook custom audiences are one of the major pillars of advertising success on the platform that is known for its varied audience. Since 2013, Facebook kept adding and changing policies, rules, options and techniques to the marketing tool which advanced its initial functioning. Creation of these Facebook custom audiences requires “identifiers” that users who are marketers or represent brands feed the social media platform. These identifying factors are basically email addresses, phone numbers, profiles, et...

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Real-time communication with customers over a social media platform is a powerful method to source leads, traffic, sales and more. Live streaming is considered as one of the most useful and effective tools to attract the attention of available as well as new target markets. Building a strongly positive brand image is a possible mission with the live-streaming options available with most of the popular social media sites like Instagram, Facebook and YouTube. Marketers can...

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Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass. The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They...

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Having a good number of viewers on the YouTube channel does not justify its real success but figures expressing how many of them watch videos completely does matter. YouTube audience is one of the most important metrics on the YouTube creator studio dashboard that helps rank the videos on the search engine. The ability of the videos to retain the audience till the end of the content is a major factor in improving the overall...

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Brands have evolved their marketing skills besides improving their social media marketing and digital exposure over time. These days, people are mostly online and markets have gone digital therefore it is important for businesses to upgrade their systematic proceedings to obtain maximum benefit. There are several companies & popular brands that have more than one location to serve or spot consumers. Managing social media with multiple locations can be a very difficult task for these...

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Most social media platforms have their built-in analytics and insights to gather information related to the effective performance of the brand channels. There are several others that use third-party tools like google analytics to track the same details. Previously we have discussed several social media tools and techniques that assist marketers in improvising their brand image online. These tools have several functions and features that make social media marketing simpler as well as better. Along...

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Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...

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Statistics and numbers play a vital role in giving the right shape to a marketing idea or campaign. Knowing the what works with the audience, when and how matters a lot when a brand is planning to be regular on social media. Social media analytics tools are basically the guides that help us reach out the right audience at the most relevant time with the most accurate and engaging content. These tools are the necessities...

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The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...

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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Remember the time when Ello and Foursquare were touted as the next big things in the Social Marketing space? In the mad dash towards these platforms, most brands didn’t pay much heed towards the suitability of these products to their marketing efforts. So, before you jump on the bandwagon on yet another Social Channel; think whether it can actually benefit your strategy or if you’re simply doing it to join the crowd. Video is definitely...

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