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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Remember the time when Ello and Foursquare were touted as the next big things in the Social Marketing space? In the mad dash towards these platforms, most brands didn’t pay much heed towards the suitability of these products to their marketing efforts. So, before you jump on the bandwagon on yet another Social Channel; think whether it can actually benefit your strategy or if you’re simply doing it to join the crowd. Video is definitely...