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Facebook removes ad targeting options to restrict any kind of discriminatory targeting in certain categories. According to the announcement made by the company, advertisers on the social media platform will no longer be able to implement age, gender and ZIP code targeting for housing, employment and credit ads.  This has come after a settlement on lawsuits filed by National Fair Housing Alliance, the Communications Workers of America against Facebook for discriminatory practices. The company will...

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Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...

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Facebook has grown from a social networking platform into a valuable marketing tool. Today, businesses across the world have started targeting the huge user base of over a billion — the first social media platform to achieve this milestone — for the promotion of their products and service. It has become one of the leading platforms for digital advisement globally. It is also one of the preferred mediums across all industries due to the user...