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Instagram can be a dynamically challenging platform for business owners, entrepreneurs and brands. Despite its ever-increasing popularity among the youth, it is a complex network site based on pop culture trends, eCommerce upgrades and visuals that can be a task for marketers to understand. While Instagram is a powerhouse of various features to act as a tool for promotions as well as approach target markets, it can be difficult to figure out the functioning of...

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With the boom of small and medium-sized businesses, the online advertising space is swiftly changing. The market giants and big brands dominate with the majority of the market share whereas the new brands with limited marketing budgets still need to thrive. Amidst such cutthroat competition for sales and return, marketers need to be smart with the budgeting part so as to reap maximum benefit. There are several platforms and channels to advertise brands so as...

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Broadcasting live videos to the Facebook audience is a common sight these days for celebrities from different industries as well as commoners. If that is one way you like engaging with people on social media, then here is another option that can help increase its effectiveness. Are you annoyed with hazy visual, broken audio & interruptions on Facebook live? Too much technical glitches make you lose the audience? Scared to take a risk with Facebook...

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Facebook ads have become a trusted medium for organizations across the world to increase exposure and generate traffic. The platform’s ad algorithm is flexible enough to help any business to reach its target audience.  However, when the costs for ad campaigns are going through the roof because of its global outreach, a marketer must look for ways to gain better results through those expenditures. We have come up with ways to lower the ad campaign...

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Leads are a set of people who express their interest in products or services a brand offers. Lead generation is the process of drawing these potential customers into leads and then go on to convert them to customers. A typical marketing funnel has four stages to build customer relation i.e. attract, convert, close, and delight. Facebook is a platform with 2.32 billion active users, which ensures the presence of users who can be latent buyers...

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In a world of peace & love, Music would be the official Language Music is amongst the few inventions of humankind which is liked by everyone irrespective of age, gender, income group, location etc. It has been an integral part of human life from early civilizations to troubled war times during the world wars to the 21st-century information age. Even Adolf Hitler made music a part & parcel of his life. With time music has...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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