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With the world becoming more and more digitally evolved, audience behavior in terms of media consumption is also rapidly changing. The digital world has changed the way that daily activities and routines are experienced. Therefore, it is essential for traditional media to adapt to new media in order to have a greater impact and audience reach. Today, traditional media on its own cannot lure the audience into consumption. It needs to take help from digital...

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When you think of sports, words like inspiring, engaging, immersive and emotions comes to mind. It is a rapidly growing industry worldwide but for India specifically, the major focus is only on Cricket. Therefore, no wonder the most followed sports pages on Facebook in India are indeed related to Cricket. Just to put things in perspective, India is the second most populous country in the world and it has the largest fan base of cricket...

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The world’s largest social media platform that is Facebook is one of the major sources of entertainment for its users worldwide. Apart from its major purpose of keeping people constantly connected to each other, it is also one of the largest social media platform for entertainment content consumption. As per our study, across the top Facebook pages in India, news-related videos were the most streamed with over 1.58 billion views, while entertainment videos took the...