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As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...

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Recently a lot of Facebook pages have noticed that there is a gradual decline in the organic reach of posts that are being made. But despite that, Facebook video is still on the rise and is stronger than ever. Every marketer has now incorporated Facebook video as an essential part of their social media marketing strategy. It has been reported by experts that more than 100 million hours of video content is streamed by Facebook...

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You must have noticed that videos on Facebook autoplay in silent mode. This is done by Facebook so that more videos are watched on it’s site. But this is found annoying by many users. Thankfully, there is a way to disable this feature in different devices. Here’s how to disable Facebook Autoplay videos in different devices – On Desktop: Go to the Settings page and click on “Videos”. After that select “Off” on “Auto-Play Videos”...

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In the recent years, there has been an explosion in online video consumption. Video creators are using every other social media platform to boost their video views and engagement on the content they created. It is said that this year, online video will account for 74% of all online video traffic. Facebook is one such important platform to showcase videos to a broad set of audience. There’s a 75% annual growth rate increase in the...

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According to a recent announcement by Facebook in an official post, the way video completion rates affect the Newsfeed is going to change in the future. One of the important signals that the algorithm takes into consideration – Percent Completion – will be weighed more heavily if the video is longer. Before this update, there was no clear distinction between the importance of the percentage completion of shorter videos when compared to longer ones. This...

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Facebook is a playground not only for the 1.5 billion users who use it regularly, but also for over two and a half million advertisers and 50 million small and medium businesses who use it as a marketing platform. And with growing smartphone penetration and improved data connectivity across the globe, it is becoming a serious competitor to YouTube for video viewing. Up until 2014-15, YouTube was the de-facto online video platform that creators, advertisers...

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Demonetisation has been the news everywhere these days in India. From newspaper headlines to articles, memes and videos in social media feeds, it has captured the imagination of the whole country. You can like it or hate it, but certainly cannot ignore it. Some say it is a monumental economic mismanagement by the government while others hail it as the move that will take India into a cashless and prosperous future. The move that has...

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As you might know, Video is huge on Facebook now. It’s great but it also ends you up in scrolling through your news feed for hours because of the awesome (just like vine) and yet an annoying feature of AUTO-PLAY. You’re on your phone using your mobile data somewhere outside, going through your feed boringly, and that little prick starts streaming videos automatically! And sometimes, it’s annoying even they’re playing on your Wi-Fi. So here’s how...

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In the fag end of the year 2013, a small group of engineers working for Facebook were busy analyzing why most people didn’t click on videos in their news feed. Couple of reasons they zeroed in on were: Video thumbnail images weren’t interesting enough and people were impatient to wait for the videos to load. And then something interesting happened – one of the team members reminded everyone about the Daily Prophet newspaper in the...