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“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...

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LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...

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Data science plays a vital role in promoting almost all professional careers and the enhancement of personal knowledge as well as skills. It is a science that studies both structured & unstructured data to extract insights, information and references for fulfilling the required goal. It is the multifaceted study of data using scientific processes, algorithms, designed systems and steps to decode necessary details. Data science studies usually involve the collection of statistics, data analytics, apply...

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The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...

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A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...

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Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company appear...

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While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...

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In our previous blogs, we have discussed the steps to record podcast along with the best of the tools and techniques to assist audio content creators. Right from picking the proper hosting platform to cutting, trimming, editing and improvising records, podcasters have a lot to before the final launch. After learning several techniques and tools to create, edit and launch podcasts, it is important to know how to promote the same for greater reach. It...

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Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...

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Game streaming software solutions are necessary to reduce complications and improve the quality while gaming online. Arranging for live streaming of online games can be difficult as it involves technical knowledge and right decision making experience. Not everyone who plays a game on Twitch is a pro at streaming the top tournaments or live games. Therefore, game streaming software are available which would simplify the processes and ensure smooth game streaming. Game streaming software are...

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Businesses, start-up companies, leading brands, mom&pop stores, departmental outlets and other such establishments are revamping their marketing strategies. Animation and video making has taken over traditional promotions and advertising techniques to attract maximum in the market. All industries are gradually turning into “video-first” groups that depends more over the videos, motion animation and graphics. Explainer videos are the latest way to grab attention of potential markets and brief products/services and campaigns. Explainer videos are short...

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Right from sourcing information, compiling facts, writing that blog up to self-satisfaction and hitting publish button, Content creation is not an easy task. It takes right amount of expressions, writing skills, appropriate images, infographics and more assistance to ensure the blog is engaging, readable and capable of gaining views. Penning this from the perspective of a blogger and writer, content marketing tools are essential while creating content. They help write in a constructive manner and...

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Facebook has become a routine in our lives and we rarely notice the dominance of this platform these days. Right from comedy to politics, recipes to tutorials everything is effortlessly shared on Facebook and that is how it has become an integral part of everyone’s life today. Imagine if there was no Facebook how would you share your stories? How to know which event to attend? Where would you get all political news & gossips...

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With over 2.3 billion monthly active users, Facebook is the platform where business and brands can easily gather engagement and attention. Facebook provides the right stage for over 140 million + businesses to connect with their customers and audiences. Despite multiple options being available for marketers to make their companies visible and competent, they fall short of engagements and real interactions. As the engagement rates fall, marketers try posting more content but miss out on...

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Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not...

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I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...

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With a steady growth over the years, Podcasts are all over the world. There are over half a million active podcasts being consumed by a gradually expanding market worldwide. As millions of episodes get aired regularly in 100 different languages, Pod catchers are refining their programs and developing advanced tech to match the demands. If you discuss with podcast hosts and companies releasing episodes on how to promote a podcast, then you’d know that marketing...

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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...

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These days, YouTube Live streaming monetization has become an open space but until a few years back , it was only available only to certain privileged industry giants during its initial days of launch. With changing internet trends and techniques, users can begin their web TV channels, platforms and more. Video streaming platforms like YouTube have turned into a deep pool of opportunities for users where they can build a career and earn a living too....

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Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...

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Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...

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We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well.  If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there.  Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...

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We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...

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Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...

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Over the course of few years, major brands, home-based businesses, individual creators and local shop owners have been driving traffic, generating leads and doing better on Instagram, a social media platform that has become a hub for artists, musicians, niche brands and more. Instagram is the place where creators and influencers discover ideas, talents, opportunities and appropriate ecosystem to develop other skills as well. Why do business on Instagram? Around 80% of Instagram users follow minimum...

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Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts.  Making a video would involve planning, recording, editing, and publishing at the...

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Are you seeing fluffy pups, silly kittens, funny guinea pigs, and finches singing on your social media feeds quite frequently? Well, that’s how the animal content publishers have transformed the internet space with weirdly delightful pet videos, blogs, tweets, and more.  The animal content creators were never bothered about how much people liked animals but focused on developing engaging posts. Internet is pet crazy, and netizens are loving each bit of this popularity our canine,...

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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Facebook audience network brings joy to mobile gaming publishers & developers now! They can now advertise globally while balancing gaming experiences, thus monetizing the mobile games they develop. In 2018, over 1.5 times improvement was seen in the total number of active gaming publishers on Facebook Audience Network. It set an example for the effectiveness of the tool developed along with relevant ads from the global Facebook advertisers.  Users can now utilize the tool to...

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We at Vidooly came up with a comprehensive report on the Facebook video landscape in India. The report has an analysis of the top Facebook Pages from India that focus on online video for every month of 2019 divided into 10 different genres. JANUARY HEBBAR’S KITCHEN & YUM are the most viewed Food based Facebook pages for the month of January 2019. 2 FOREIGNERS IN BOLLYWOOD tops the list among top independent creators. ABP Live...

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After a long spell of speculation, Facebook has finally confirmed that the social media giant is working on an artificial intelligence-based digital voice assistant which is set to compete with Amazon’s Alexa, Apple’s Siri and Alphabet’s Google Assistant. Facebook’s efforts towards an AI based voice assistant is being implemented to serve across all augmented reality/virtual reality products of the company encompassing Portal & Oculus. Facebook had been known to have worked on an AI assistant...

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In the past few years, Social media has deeply integrated into all the spheres of our lives and most of the business has shifted online as people are getting all the relevant information in a just a click. According to recent studies, people not only use social media for entertainment, rather spend 37 % of their total time spent on media to buy some or the other products from advertisements tailored at them. Social media...

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Apart from the content and the title of the video, a thumbnail forms an integral part that compels you to click. You may have invested a lot of time for the actual content like animation, scripting or audio effects, but if you can’t come up with a catchy thumbnail, you’ll be losing out on a lot of views. Thumbnails are equally important when it comes to social video. This article will focus on how you...

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As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...

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In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...

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Facebook has grown from a social networking platform into a valuable marketing tool. Today, businesses across the world have started targeting the huge user base of over a billion — the first social media platform to achieve this milestone — for the promotion of their products and service. It has become one of the leading platforms for digital advisement globally. It is also one of the preferred mediums across all industries due to the user...

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Recently a lot of Facebook pages have noticed that there is a gradual decline in the organic reach of posts that are being made. But despite that, Facebook video is still on the rise and is stronger than ever. Every marketer has now incorporated Facebook video as an essential part of their social media marketing strategy. It has been reported by experts that more than 100 million hours of video content is streamed by Facebook...

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No more fooling by your friends – Fake news sharing on Facebook Facebook has announced a new update, almost a week back to the News Feed to deal with the fake news that your friends might be sharing. The main objective of this update is to give context to the users for the news stories they read and also show related articles. The new ‘”i” icon next to the story headline, will show the source’s...

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With over 2 billion monthly active users as of last year, Facebook is flooded with countless brands vying for the attention of their followers. As such, the competition is fierce, to say the least, and brands need to find new ways of effectively interacting with their user base. For this reason, they turn to brand building strategies that will help them stand out from the crowd and expand their loyal fan base as a result....

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Today Facebook has become a digital scrapbook of our daily lives and it leads to oversharing of personal information every now and then. All social media platforms are designed to encourage us to post as much as possible and as often as possible. But that isn’t a sensible thing to do, especially when there are identity thieves always on the lookout for open targets. Here in this blog we will list out few things to...

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You must have noticed that videos on Facebook autoplay in silent mode. This is done by Facebook so that more videos are watched on it’s site. But this is found annoying by many users. Thankfully, there is a way to disable this feature in different devices. Here’s how to disable Facebook Autoplay videos in different devices – On Desktop: Go to the Settings page and click on “Videos”. After that select “Off” on “Auto-Play Videos”...

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Following are the headlines from the various websites reporting suicides related to Facebook live. Aspiring actor streams his suicide on Facebook Live from his car. Miami schoolgirl Nakia Venant, 14, streamed her suicide – at her foster home in Florida. 12-year-old, Katelyn Nicole Davis from the US state of Georgia hanged herself live on camera A really disturbing trend that we witnessed last year was the increasing frequency of suicides streamed Live on Facebook. The...

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This is an interesting and challenging time for the Music label industry. They now have to take a decision that might either increase their profits or slow down their growth! The music industry was facing a tough time over the last decade or so due to a consistent decline in sales. However, the industry has bounced back in the last couple of years, mostly due to the increased popularity of paid music streaming services like Spotify...

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According to a recent announcement by Facebook in an official post, the way video completion rates affect the Newsfeed is going to change in the future. One of the important signals that the algorithm takes into consideration – Percent Completion – will be weighed more heavily if the video is longer. Before this update, there was no clear distinction between the importance of the percentage completion of shorter videos when compared to longer ones. This...

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La semana pasada, el CEO de Facebook Mark Zuckerberg público un video de él viviendo su vida normal, con su familia completamente normal y su nuevo miembro, un sistema de inteligencia artificial que Zuckerberg está llamando Jarvis. El CEO de Facebook aún ama codificar. Aquí verás un adelanto a su nuevo proyecto, que reproduce música, hace tostadas y ocasionalmente molesta a su esposa. ¿Qué es Jarvis? Jarvis es un sistema de inteligencia artificial que Zuckerberg...

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“Necesitamos hacer que la conectividad sea una prioridad.” – Mark Zuckerberg. Mensaje que dejo muy en claro el sábado pasado, 19 de Noviembre, el CEO y fundador de Facebook. Mark viajo a Lima, Perú para asistir a la cumbre de CEOs de APEC donde dicto una conferencia sobre “La revolución de la conectividad”. Su objetivo es reunirse con los líderes para hacerlos firmar la declaración de conectividad que anunciaron el año pasado en las Naciones...

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If you scroll down your facebook wall just a couple of years back, you will be surprised with a number of image posts/memes elongated on your wall. But at present, Facebook’s video feature is dominating all video platforms and even trying to oust YouTube. For that, they even partnered with popular YouTubers to get their content base directly to their own (FB) platform – which in a way was not welcomed by many YouTube celebrities....

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With the rising popularity of other social media platforms like Instagram, Snapchat, and Vine, Facebook‘s overall growth has slowed in the past year. It was kind of the old-cool-dad but its recent ‘makeover’ showcases how the site is still riding high as the king of the social media space. Meaning- Daddy’s back. Facebook is still by far the most popular social media site. In fact, if you don’t have a Facebook account, you’re actually in...