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The YouTube culture has been flourishing all over the globe ever since it’s launch, back in 2005. Today we know that India is one of the fastest growing markets for Google-owned YouTube and the company had previously announced that they plan on doubling their user base in the country to 400 million very soon. The platform’s growth is fuelled by none other than the creative bunch of Indian content creators who have managed to maintain...

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YouTube today is one of the most entertaining and educative social media platforms for the fast-paced tech-savvy world. Every passing hour numerous videos are uploaded to the platform and viewers flock to watch it. Recognizing the craze of the YouTube culture in the current scenario, certain dynamic individuals with a creative streak and the knack of recognizing the nerve of the consumer world are writing their own YouTube destinies. In this blog, we present to...

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I remember reading this interesting article on Variety a couple of years ago about how YouTube stars are taking over the mantle of traditional celebrities in the US. That was the time when the TVF frenzy was catching hold of people (at least the digital population) across India. After reading the article, I had a talk about this with some of my friends, and I clearly remember explaining to them how this would soon be...