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A normal social media text post says a thousand words, a social media post with a picture shows a thousand feelings but a video post on any social media platform is priceless. That is why, many leading brands and content creators around the world opt for video content over any other form. Digital video has always been more engaging. With higher reach, audience retention & conversion rate, video content showcases an immersive & real-life experience...

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Google, the undisputed internet giant in the world processes over 40,000 search queries every second on average, 3.5 billion searches per day & 1.2 trillion searches per worldwide. Now coming to YouTube, the largest video platform in the world has around 1.9 billion users who consume YouTube videos on a monthly basis with over 5 billion videos watched every day. In this blog we shall discuss the pros & cons of in house ads management...