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Marketers often handle multiple online & offline projects that have separate requirements to be fulfilled in order to deliver the desired result. The number of varieties of projects is directly proportional to the number of tools used on a daily basis to get the job well done in time. Most of the software that we use these days consist of certain kind of reporting tools or report builders that ease the effort to compile all...

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In business, comprehensive as well as unambiguous reporting is key to successfully managing the objectives, strategies and their implementation besides keeping work transparent & clutter-free. Compiling the work achievements in one single dashboard and spreadsheet is the easiest way to stay up to date with the data and functions. All of these collection, organising & presentation of facts & figures is usually done with powerful tools like word excel or google sheets. Yet, working on...

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Most social media platforms have their built-in analytics and insights to gather information related to the effective performance of the brand channels. There are several others that use third-party tools like google analytics to track the same details. Previously we have discussed several social media tools and techniques that assist marketers in improvising their brand image online. These tools have several functions and features that make social media marketing simpler as well as better. Along...