Indian OTT Industry Archives -

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Lists NetflixIn Conversation with Vikram Mehra on Future Expansion Plans for Yoodlee Films

3 years ago

India’s oldest music label, Saregama, owned Yoodlee Films has been betting big with content-driven films and is now ready to expand its footsteps into the world of web-series. Its first film, Ajji, directed by Devashish Makhija, was critically acclaimed followed with the release of Brij Mohan Amar Rahe on Netflix in December 2018. Its next film Kuchh Bheege Alfaaz was directed by National Award winning director Onir. Yoodlee films has set a target for itself to achieve...

by Sidharth Jena

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Lists Video MarketingIndian OTT players are Driving Viewership from YouTube Ads

4 years ago

With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...

HomeTagIndian OTT Industry Archives -

Lists NetflixIn Conversation with Vikram Mehra on Future Expansion Plans for Yoodlee Films

Lists Video MarketingIndian OTT players are Driving Viewership from YouTube Ads

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