HomeTagINDUSTRY INSIGHTS Archives |

https://vidooly.com/blog/wp-content/uploads/2018/03/yt-1280x720.jpg

On YouTube’s platform, every channel is associated with a content category or genre. With the help of these categorizations, viewers are able to find content and allow advertisers to refine their targeting. This is why we at Vidooly came up with a comprehensive report on YouTube’s landscape in India. The report has an analysis of the top YouTube channel creators from India with their overall viewership, subscribers, and viewership for 17 categories. NOVEMBER 1. Ultra...

https://vidooly.com/blog/wp-content/uploads/2017/11/UPTIME-15.png

YouTube has been the go-to platform for thousands of content creators in India by far. But with the introduction of “Facebook Watch,” many brands and independent creators are diverging towards creating more native content than they were before. This gargantuan shift is largely attributed to the increase in Facebook’s video share by 75% of every user-uploaded video content. At present, Facebook’s video platform generates more than 8 billion video views per day and have 135%...

https://vidooly.com/blog/wp-content/uploads/2017/09/UPTIME-7.png

On YouTube’s platform, every channel is associated with a content category or genre. With YouTube India generating more than 350 billion views, in 17 different genres attributed by YouTube; it is hard for marketers and advertisers, and YouTube content creators to find/track the right type of channels or content creators for their upcoming influencer, marketing strategy, or just to track their respective competitors. This is why for every month, we at Vidooly releases a comprehensive...

https://vidooly.com/blog/wp-content/uploads/2017/09/UPTIME.png

With the development of online networking, internet users in the Arab world were quick to embrace the new technology and utilize everything that social media brings to the table to connect, and communicate with others. They now have a lifestyle that revolves around the use of technology, infrastructure, and social media. This growing trend of social media in the Arab World also helped YouTube to grow its presence among the growing population of internet users....

https://vidooly.com/blog/wp-content/uploads/2017/07/UPTIME-4.png

Four years ago, the Times ran an issue with the now infamous cover shoot of Jamie Lynn Grumlet nursing her three-year-old son-mother and child both standing 4-year old boy standing on a chair and staring into the camera, under the headline, “Are You Mom Enough?” And, although the cover story was accommodated under the term “attachment parenting,” it also triggers the mother-child-attachment through breastfeeding in a very nonmisogynistic way. When talking about when to put...

https://vidooly.com/blog/wp-content/uploads/2017/07/UPTIME-2.png

There was a time when Latin musicians were credited for “creating a stir” in American entertainment. In the mid-1990’s, the prominence of Selena provided a boost to the Hispanic music community. But the real Latin songs explosion came after the success of few handfuls of rising stars who shared Latin heritage such as Ricky Martin, Marc Anthony, Enrique Iglesias and Jennifer Lopez. Each of these singers became the bestselling artists and introduced Latin music to...

https://vidooly.com/blog/wp-content/uploads/2017/03/UPTIME-6.png

In this report, we have analyzed Weed Related YouTube channels with at least 50,000 subscribers. Pot smokers on YouTube or WeedTubers, as they call themselves – are creating a new wave of content on YouTube. There are hundreds of YouTubers who smoke marijuana in front of the camera and describe their high in detail to their fans and subscribers. Just sample this interesting stat – YouTube videos by WeedTubers have clocked over 600 million views so...

https://vidooly.com/blog/wp-content/uploads/2017/03/UPTIME-4.png

In this article, we have analyzed the top 30 most subscribed YouTube channels from Indonesia. Like most emerging economies from around the world, Indonesia is witnessing a rapid improvement in quality of internet infrastructure and smartphone adoption. 47% of the total population in Indonesia has access to the internet and 36% of them get on the web daily. According to an analysis by business intelligence and analyst firm App Annie, YouTube is the most popular social media app...

https://vidooly.com/blog/wp-content/uploads/2017/03/UPTIME-3.png

In this article, we have analyzed the YouTube channels of all the creators and brands with 1 million or more subscribers in Thailand. Last year, YouTube – Thailand was ranked #1 among Southeast Asian countries and is ranked in the top 10 in the world in terms of YouTube users, YouTube channels subscriptions and content uploads. According to Michael Jittivanich – head of marketing at Google Thailand, there had been a 75% growth in content uploads...

https://vidooly.com/blog/wp-content/uploads/2017/03/UPTIME-2.png

Vietnam is among one of the most developing digital markets for online video consumption. The YouTube landscape across Vietnam continues to grow and mature showing no signs of slowing. In Southeast Asia, Vietnam is among the most promising nation to have digital growth with 10% increase in internet consumption in past 5 years. This means, about 52% of the Vietnamese population access internet as of 2017. As per WeAreSocial reports in terms of accessibility through...

https://vidooly.com/blog/wp-content/uploads/2017/03/UPTIME-1.png

Have you ever listened to a piece of music or watched a video that gave you a strange tingling feeling? Maybe you were watching a Bob Ross video and were overcome with a sense of relaxation as you watched him paint them clouds. Or maybe you fell asleep watching Morgan Freeman talking about penguins? Well, if you have, you just might have been experiencing an interesting phenomenon known as ASMR. Autonomous Sensory Meridian Response or ASMR, is...

https://vidooly.com/blog/wp-content/uploads/2017/03/Kabali-is-not-the-most-viewed-trailer-on-YouTube-India-9-3.png

On the occasion of International women’s day, we started listing out top female-centric YouTube channels in India. When we listed out the top independent YouTube creator channels in India, we found out that there was hardly any YouTube channel with a single male lead generating millions of subscribers except BB KI Vines. Before we move ahead, let’s clear the difference between an Independent YouTube creator and Group Creators. The ones who are the sole representative...

https://vidooly.com/blog/wp-content/uploads/2017/01/Kabali-is-not-the-most-viewed-trailer-on-YouTube-India-10.png

This article is regarding the YouTube channels initiative, which YouTube experimented back in 2011. Here we look at the progress of these Channels Initiative after seven years of its birth and 4 years after YouTube removed all the references to its original channel initiative. What is YouTube Original Channel Initiative? YouTube Original Channels Initiative was a $100 million program funded by Google in an early effort to compete with satellite and cable TV providers. 2011...

https://vidooly.com/blog/wp-content/uploads/2017/01/Kabali-is-not-the-most-viewed-trailer-on-YouTube-India-7-1.png

If you are watching 3-minute adult swim series (or any) on YouTube, which is an animation video, you could wonder that “How much time does it take to make an animated video of 2-3 minutes’ duration? Well, to define that, we need to look at how many types of animation content on YouTube first. Traditional animation Commonly known as cell animation, the animator draws the whole sequence on his storyboard (or light table) just like...

https://vidooly.com/blog/wp-content/uploads/2017/01/Kabali-is-not-the-most-viewed-trailer-on-YouTube-India-7.png

2016 was special for Indian sports with the main highlight being the Olympic, Paralympic Games in Rio de Janeiro and the T20 World cup. In January 2016 Premier Badminton League kicked off the successful year, followed by 2016 Hockey India League, Pro Kabbadi League season 3 and culminated with 2016 Indian Super League season where Atletico de Kolkata defeated Kerala Blasters to lift their 2nd Title. All these events rest on the three principals of...

https://vidooly.com/blog/wp-content/uploads/2016/12/Copy-of-Final-10-Yello-10-5.png

2016 was a great year for Indian movie trailers on YouTube. First, kabali made the noise of being the fastest movie trailer in India to get millions of viewership in first 24 hours, before Shahrukh’s Raees broke the record in the same year. Teasing fans with trailers and teasers of Indian movies has become an integral part of Internet users’ online experience in India, and no platform hosts more videos than YouTube. The site boasts...

https://vidooly.com/blog/wp-content/uploads/2016/12/Kabali-is-not-the-most-viewed-trailer-on-YouTube-India-2.png

Warning: This story contains sexually explicit material. YouTube reaches more than 81.2 percent of Internet users in the U.S. And predictably, YouTube drew 31.8 million users aged 18 to 24. Apart from the legal age (i.e., 18), younger visitors (Millennials) tend to spend more time on the site. According to PornHub Insights, 60% of their overall site users typically interact with the site are Millennials, compared to our older generations of viewers. A browsing habit...

https://vidooly.com/blog/wp-content/uploads/2016/12/Best-Sneaker-heads-on-YouTube.png

Let’s start with a question, What made you buy your first pair of sneakers in childhood? A: Dad’s gift B: Friend had it, so should you C: Sports Now, in 2016, what made you buy your new pair of sneakers? The possible answer can be A: Building portfolio for reselling market B: Your favorite sports player launched a new shoe (UA Steph Curry 3 maybe) C: You’re a SneakerHead Notice the drastic change in the...

https://vidooly.com/blog/wp-content/uploads/2016/12/Copy-of-Final-10-Yello-31.png

For YouTubers, when money is tight, luxuries such as purchasing Sony Vegas Pro, buying Casey’s preferred Canon EOS 80D DSLR or GorillaPod, and paying for exclusive music rights becomes a far-fetched bucket list. As artists, YouTubers are well aware of this fact which only seems to fuel their sense of self-doubt. So, imagine there is a body or an organization that helps to YouTubers to continue what they are doing without worrying about money. This...

https://vidooly.com/blog/wp-content/uploads/2016/11/Untitled-design.png

According to ThinkWithGoogle research, “The average car shopper today makes just two dealership visits in the search for the perfect vehicle.” But does this situation apply to India? Today, India’s auto sector is among the top 10 automotive markets in the world and is poised to grow as income levels continue to increase and finance becomes easily available. Just to give an estimate, the Indian automotive industry is estimated to be about USD 93 billion,...

https://vidooly.com/blog/wp-content/uploads/2016/11/Copy-of-Final-10-Yello-27.png

“Seattle BLM protestor Zarna Joshi falsely accused a man of “sexual harassment” for jokingly saying his name is “Hugh Mungus”, and then proceeds to stalk and harass the fellow as well as security until the cops are called.” Zarna Joshi, posted the video on her YouTube channel and blamed him for SEXUALLY ASSAULTING her. The video went viral in no time and became a classic example of how social media can be a tool to...

https://vidooly.com/blog/wp-content/uploads/2016/10/S..png

The adult video industry is one of the most profitable businesses on the Internet. Despite being banned in many countries, porn websites attract humongous traffic. India tried to ban over 800 pornography hosting sites back in November 2014, but failed miserably to do so. Wherever people watch porn on YouTube, the search always inadvertently starts with Google. And the Google search algorithm gives a higher precedence to videos on YouTube. When people started to realize this, YouTube...

https://vidooly.com/blog/wp-content/uploads/2016/08/Copy-of-Final-10-Yello-5.png

Recently, we checked Maruti’s presence on video platforms such as Facebook and YouTube. Surprisingly, their YouTube channel’s subscribers were nothing in comparison of their Facebook followers. Maruti in Market If we look segment-wise, the following cars were topping the charts. Maruti Alto is leading the market segment, but with heavy competition by Renault Kwid in Entry segment, and Duster in Compact SUV’s segment, it’s safe to say that Renault it’s doing its best to move...

https://vidooly.com/blog/wp-content/uploads/2016/07/Copy-of-Final-10-Yello-4.png

The FMCG (Fast Moving Consumer Goods) segment is the fourth largest sector in the Indian economy. According to conservative estimates, it is expected to grow to a mammoth US$ 75 billion industry by 2018. Out of all the different types of FMCG products, food products account for more than 43 % of the overall market. Personal care comes a close second with 22 % followed by the clothing industry with 12 %. 17% of Brand Advocates say YouTube content...