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Banks and most business organizations are aware of the power of platforms like YouTube and Facebook. They are valuing this media not only as a means to reach out to customers but also to conduct business by offering new deals, especially in the festive season. This is why Banking, Financial, and Insurance (BFSI) industry are shaping their attitudes and are acting flexibly to the possibilities for interaction on social media by learning about them through...

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YouTube has been the go-to platform for thousands of content creators in India by far. But with the introduction of “Facebook Watch,” many brands and independent creators are diverging towards creating more native content than they were before. This gargantuan shift is largely attributed to the increase in Facebook’s video share by 75% of every user-uploaded video content. At present, Facebook’s video platform generates more than 8 billion video views per day and have 135%...