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Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions.    Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...

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Did you know that Instagram influencer marketing is a $2 billion industry? The social media platform has evolved massively since its inception as a mere photo sharing app. Instagram influencers are now utilizing the platform to make a living through paid posts and brand collaborations. Instagram influencer marketing has existed since time immemorial. It even dates back to the times of Queen and the Pope who used to endorse medicine to convince the common people...

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The last two decades have drastically changed the way people lead their daily lives. The way they communicate with each other and stay updated with the world around them, has completely changed with the advent and growth of the internet. Almost 40% of the world is connected to the internet today! Existing businesses have evolved and newer business models have cropped up, in tune with the zeitgeist. Internet plays a vital role in brand marketing...