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Digital Boom has forced brands to have a presence in all available online platforms & social media channels. This helps brands immensely in reaching out to a varied audience based on demographics and location. One such platform which has helped brands, as well as individual content creators, is the Facebook-owned photo-sharing social media, Instagram. Over the years it has evolved from just a photo sharing app to a full-fledged image-centric social media platform with various...

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Instagram is a constantly evolving platform and keeps in mind the best interests of it’s users be it just individuals or brands. After the recent update which allowed users to add accounts and hashtags in their Instagram bios, another exciting update has arrived for the lovers of Instagram Stories this time. Every new smartphone these days has the enticing picture feature of Portrait Mode. So Instagram has taken cue from this trend and have now...

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It’s when you see a good idea flourishing and actually fulfilling a need for people who want to share more moments of their life; you tend to adopt it. This is what happened to Instagram’s VP of Product Kevin Weil, who cloned Snapchat’s stories format to create “Instagram stories.” And now its YouTube who just launched its own take on Stories with a new video format called ‘Reels.’ The new feature will be available for...

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A short while ago, Instagram updated with a new feature “Stories”. If you don’t know what’s an Instagram or Snapchat Story is- it basically allows you to share a collection/slideshow of photos or videos that expires after 24 hours. Instagram Stories might be copied but it has given brands a platform that plays a huge role in their digital marketing strategy. But other than gaining million of Instagram video views, video marketers have a unique...