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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...

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These days, YouTube Live streaming monetization has become an open space but until a few years back , it was only available only to certain privileged industry giants during its initial days of launch. With changing internet trends and techniques, users can begin their web TV channels, platforms and more. Video streaming platforms like YouTube have turned into a deep pool of opportunities for users where they can build a career and earn a living too....

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Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...

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Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...

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We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well.  If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there.  Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...

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We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...

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Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...

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Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts.  Making a video would involve planning, recording, editing, and publishing at the...

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Cricket is one of the oldest sports in the world and in India, it is followed like a religion. So, it’s not a surprise that the ICC Cricket World Cup 2019 was one of the biggest sporting events of this year. With over a billion fans, 10 nations, 48 matches and 1 cup that really matters, ICC CWC19 was one of the most trending and popular topics on social media in the months of May...

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Are you delighted at the sight of your old posts? That delicious Sunday brunch with school friends or those picturesque clicks you took on that unplanned off-roading.  Is it getting tough to resist the urge to share or repost these memories? If you were searching on how to repost on Instagram, then this blog is just for you. Social media has got all pictures, videos, memes, and creatives flowing freely all over its channels. That...

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Are you seeing fluffy pups, silly kittens, funny guinea pigs, and finches singing on your social media feeds quite frequently? Well, that’s how the animal content publishers have transformed the internet space with weirdly delightful pet videos, blogs, tweets, and more.  The animal content creators were never bothered about how much people liked animals but focused on developing engaging posts. Internet is pet crazy, and netizens are loving each bit of this popularity our canine,...

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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Earlier, digital advertising involved more risks with lesser ad inventories and improper digital ad management platforms. Agencies, brands, and publishers bought digital ads and resources through salespersons and sellers. The process of purchasing was mostly manual. Therefore, advertisers got limited inventories for specific ad campaigns at more expense.  The traditional way of buying digital ads and sources were unreliable, expensive, limited, and slow. As there were no means to track and record the real expense,...

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India is a diverse country with 9 prominently recognised religions, 22 official languages in 13 different scripts & 720 dialects with many yet to be researched and 2293 political parties staging separate ideologies. Constitution stands in support of its people in all forms, yet the questions arise. Confusions prevail and certain communities stay barred from exercising their fundamental rights & duties. Indian Instagram LGBT Influencers paint a different art and write separate story about the...

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Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets.  Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and...

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Who can ignore those “Pawwdorable” pictures and funny cat & dog videos? Barely any of us. Social media is not just a medium made only for humans anymore; Instagram Animal Accounts are proof of the influential capability these pets possess. Animals have outshone some of the top verified human celebrity accounts on Instagram and with just some candid pictures and hilarious yet endearing videos.  These lovelies are not just the mood lifters their followers need to...

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Imagine being a famous face tomorrow, fans coming up for selfies and relating to you as one amongst them. Getting papped frequently, hiked up fandom! Surprised yet content? Right. The rise of Be Younick and “The” channel Nikunj Lotia had a pretty much normal lifestyle and living like most of us before his “Mauka Mauka” ad spoof video made rounds on the social media. The 1 minute 59 seconds video bought out a terrific creator,...

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The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring...

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Soon, Instagram may become your next shopping destination. The Facebook-owned company will unveil in-app shopping features in India in mid-2019. Earlier this year, Instagram announced that people will be able to follow links within stories to make purchases. Now, the Instagram shopping feature is being expanded by making a ‘Buy’ button available to the users of the social media app. In the beginning, hitting the ‘buy’ button below the image of the product you like will...

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On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with...

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Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? Instagram story highlights feature that shows...

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Ever since its inception, Instagram has been the made for each other like perfect platform for people interested in photography, especially landscape or travel photography & travel bloggers. Over the years these people who started with just an instagram account, went on to become travel influencers in their own niche/category. The travel industry in India has shown tremendous growth and thanks to affordable air fares & better connectivity more & more Indians are travelling nowadays...

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We meet a lot of people in real life and sometimes when you want to follow them on social media, it can be a challenge to find their profile. Instagram is making that easier for you now with their new Nametag feature. What is this Instagram Nametag feature? It simply shows your Instagram username on your phone in a convenient format allowing it to be scanned by your prospective follower. There are customizations also available...

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Ever since it’s inception, the world of social media has opened doors for fans to take a peek into the lives of their favorite celebrities. Football players are no different. They first started off with the platform Twitter and now have a full-blown presence on the popular photo-sharing platform Instagram. Now all the fan fantasies have come to life with these footballers showcasing their glorious career moments, rigorous training sessions, fun family times and random...

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Ever since its inception, Instagram has evolved immensely from just being a platform for photo sharing with filters. It smoothly transitioned into a platform for video creators as well with one-minute video uploads and Instagram Stories. Today, Instagram is looking to grasp the opportunity of being the T.V of mobile. It wants to be a reliable place for video content creators to create something amazing for the small screen, now that it is a global...

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With more than 250 million everyday users of story feature, Instagram is among most used self-shot video apps in the world. But with a limitation of 15-second videos, and 60 seconds uploaded videos, there was never a room to create YouTube-like content on Instagram. Instead, popular Instagrammer’s like Amanda Cerny, Dj Khaled, Tonioskits, KingBach, and others, started creating live videos, and Vine styled stories to gain attention form their followers.   READ MORE: Instagram 101: Everything...

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Instagram is a constantly evolving platform and keeps in mind the best interests of it’s users be it just individuals or brands. After the recent update which allowed users to add accounts and hashtags in their Instagram bios, another exciting update has arrived for the lovers of Instagram Stories this time. Every new smartphone these days has the enticing picture feature of Portrait Mode. So Instagram has taken cue from this trend and have now...

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Instagram is indeed a powerful social media platform and a strong weapon of choice for marketers working, in particular, with Instagram influencers! Before you analyze your Instagram profile, it is very important to keep certain things in mind before you could make a niche on Instagram.In order to be a social media star, one needs to be fully aware of all the features Instagram offers! The Instagram community, both locally and globally are close-knit and...

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Be it a business or an individual Instagram account, everyone wants to gain maximum visibility from their posts. More visibility simply means being able to be found by new users, getting more followers and having more engagement on your posts. Eventually, it all leads to more sales if that’s what your objective is. Therefore, the key to increased visibility is to expand your Instagram reach. In this blog, we will discuss the 5 strategies to...

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Ever since the launch of Instagram, everyone has been hooked onto it and gradually the platform has changed a lot too with numerous updates. Just recently, one more new Instagram update came through that now lets users put clickable @accounts and #hashtags in their Instagram bios. This is a total game changer for those Instagrammers who have more than one account and want to work out a way to cross promote. This will definitely prompt...

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Just like Facebook and Twitter, Instagram has made its niche in the world of social network. Instagram has undoubtedly become a platform to give your friends/fans a glimpse of your life! From sunny morning sun kissed posts too late night getaways, Instagram turns into a total blessing! What really becomes a treat is when your favorite Hollywood celebrity flourishes your feed with their mesmerizing photos or behind the scenes shots. Many Hollywood celebrities have aced...

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Instagram is one of the most popular social networking sites. It has over 200 million monthly active members sharing 60 million images and 1.6 billion likes per day. According to a 2014 Forrester study, Instagram has 58 times greater engagement than Facebook. So, whether you are a big brand or just somebody who wants to be Instagram famous, you need to know how to get more followers on Instagram. Here are few tips and tricks...

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After Facebook and Twitter one more social networking site that succeeded in spreading its roots in India is Instagram. From early morning tea to late night parties, from their cute pets to their new dresses, from pouting selfies to crazy group photos, celebrities are posting everything on Instagram. While some celebrities are still finding their way on this platform, some of them have aced their game at Instagram. Here are the Top 10 Bollywood Celebrities...

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Instagram has emerged from just being a photo-sharing app to a sophisticated video platform. At present, users on Instagram page shares an average of 95 million photos and videos per day making it one of the most lucrative platform to get famous, sharing hobbies, or promote a brand to the masses. At this point of time, every business realized the importance being present on Instagram and brands want to get every drop out of their...

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Durante el año pasado, la audiencia de Live Stories de SnapChat se ha desplomado. De hecho, Snapchat pasó de un promedio de 20 millones de espectadores al día a un promedio de 10 a 20 millones de espectadores por día, con múltiples compradores de medios confirmando que en la mayoría de los casos la audiencia diaria para Live Stories ha bajado. Pero mientras que SnapChat’s Live pierde su atractivo para las empresas, Instagram se ha...

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Intagram de Facebook está preparando lanzar una característica de video en vivo atacando directamente a competidores como YouTube y Snapchat. El CEO de Instagram Kevin Systrom confirmó la nueva característica el jueves pasado.  La nueva característica trataría de video en vivo pero no confirmo cuando estaría disponible en la aplicación ni tampoco en que países. “La vida es verdaderamente emocionante para nosotros. Creo que puede mejorar lo que estamos haciendo.”, dijo Systrom al Times. “Si...

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One of the most popular social platforms, Instagram, is amazing for sharing your dear moments and showing off your lives and photography skills. But it doesn’t allow anyone to save or download the photos and videos from within the app. Even your own posts. This helps protect the rights of users. But there’s a hack for everything. Here are a few ways you can save photos & videos that you or others have uploaded to...

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Last Tuesday Instagram’s new update offered a “Stories” feature and since then it is being called out for blatantly ripping off Snapchat. Instagram Stories is a new feature that lives at the top of your newsfeed and allows you to pop in a stream of photos that expire after 24 hours, just like Snapchat. With a little tweaks, Instagram took Snapchat’s confusing interface and made it easy to use, enjoyable, and available to its millions of...