We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...
Instagram can be a dynamically challenging platform for business owners, entrepreneurs and brands. Despite its ever-increasing popularity among the youth, it is a complex network site based on pop culture trends, eCommerce upgrades and visuals that can be a task for marketers to understand. While Instagram is a powerhouse of various features to act as a tool for promotions as well as approach target markets, it can be difficult to figure out the functioning of...
Instagram has come a long way since it started off as an image sharing application. The social media platform has not just disrupted the existing social networking spaces with its new media formats, improvisations and latest software updates but also led it in full swing. Brands and marketers find Instagram marketing more impactful in shaping consumer behaviour and purchasing patterns of the market. People tend to follow the content that the Instagram influencers promote, advertise...
Social media takeovers are basically providing access to one’s public profile to a person/brand with similar intentions, interests or relevance while granting them permissions to post content of any form on it. Mostly, the industry experts & professionals, collaborated parties, branded influencers etc. are partnered with the host/owner of the account. They can publish stories, short-form videos, elaborated posts, articles or do live tours around the decided topic for the takeover. There can be announcements,...
Instagram carousel posts with convincing and attractive cover slides are mostly irresistibly tempting for the audience. It compels the viewers to slide left in order to view the rest of the carousel thereby adding to the engagement on the post. Basically, Instagram carousel posts are a mixture of a maximum of 10 images and videos that can be easily viewed by swiping the slides to left. All the content can be posted as one single...
Research & market surveys, data collection, analytics, forecasting and implementing plans towards the desired goals are few basic parameters that social media marketers swear by. Analytics amongst them plays a key role in driving the set objectives towards their most profitable fate. Understanding the data relevant to customers or audiences is essential to design a marketing scheme that compliments them and helps marketers achieve more benefits at the least price. One can effectively leverage the...
Despite the narrative “Content is the King”, marketers swear by Search Engine Optimization or the popular SEO for their ranking and reach. It surely plays a vital role in aggrandizing the website visibility and driving relevant organic traffic to the page. Instagram SEO functions on similar principles that eventually reap long-term, permanent benefits over other hacks implemented for achieving the same objectives. It creates a stage for the gradual growth of the creator’s profile as...
The short video space is one of the highly demanded content formats on social media platforms in the last few years. While the market was earlier dominated by the video-sharing giant TikTok, it was soon taken over by several other brands that more or less followed the same system. Instagram Reels led the market from the front while YouTube shorts made a quick entry with its own filters, edits and updates. A similar format of...
Detoxification or detox is generally a term used for consciously refraining from excess use of any particular substance, product, service or simply habit that has affected the normal lifestyle or nature. We all know about the detox diets that were FAD a few years back and some still follow it where they believe that the particular adaptation of nutrient intake helps them eliminate toxic body elements. While detox drinks are still a thing in the...
Major surveys have found that a human mind can retain up to 65% of the visual content 3 days after viewing it in comparison to just 10% retention in the case of text-based content. It is an obvious inference that we can draw from the natural social media trends these days. Right from the high viewership rate of YouTube to the increasing spike in the user base of popular social media platforms like Snapchat and...
Remember those puppy face filters that people happily shared online with their tongues sticking out in the video? How can someone forget those age filters that showed an older version of the user in a selfie video! Sponsored snapchat filters have pioneered the trends of using these lenses and filters to create an elevated experience for its users. With over 280 Million daily active users recorded in the first quarter of the year 2021, Snapchat...
Nowadays, platforms like Instagram, Facebook and Twitter form the majority representation of social media for brands and marketers. If you aren’t doing the ads on Instagram stories, reels and Twitter fleets in the first place or consider them as the starter package for advertising and reaching the audience, are you even being heard? Nearly 90% of marketers consider Instagram to be the most suitable and strategically important platform for influencer marketing and branding. Instagram was...
Nowadays, social media is not just the key to reach the right target market but also the medium through which brands can get access to numerous insights, data etc. in order to shape their campaigns & business needs. Instagram and Facebook are the two most popular and frequently used user-friendly applications that are the first priority of most business and brands. It is the varied facilities available on the platform that enables users to dig...
Instagram is beyond being just a mere photo and video sharing social media application that has over 500 million daily active users. For business and brands, it is known that Instagram is a place where millions of people come across a variety of brands regularly. Moreover, there are records of over 200 million users visiting certain labels regularly and making purchases too. While several blogs would suggest various ways to market on the social media...
In order to build an empire full of booming businesses, one must make sure that the customers are not just merely satisfied but valued to the core. It is a fact that customer is the real boss as they hold the power to uplift as well as destroy any company simply by investing or spending their money elsewhere. Brands need to understand and learn about the customer experience right from when they discovered their product...
As marketers, we have used social networking sites like Facebook, Twitter and LinkedIn beside social sharing applications such as Instagram and Snapchat. All of this has placed the platforms & channels at top of all other media of promotion & reaching people. There is no doubt that social media has transformed into the juggernaut of modern marketing as well as advertising. These days Business and brands depend completely on the social media platforms to recognise...
With the continuously dwindling attention span of audiences coupled with uncertain social media pattern of events, advertising has become a big deal for marketers as well as brands. Keeping up with upcoming trends and swiftly changing climate of social media platforms is a great task in itself as understanding the future over the internet is full of errors & risks. However, as optimization of content drives traffic and SEO paves way for more CTRs and...
Video content strategies have become an integral part of almost every social media campaign. With brands and creators reaping more benefits out of video advertisements there are more tools and software making way into the digital marketing segment. Social media platforms evolved with more video-related features over other forms of media in order to meet market demands and consumption patterns. As Instagram rolled Reels and improved its version update for stories & posts, Facebook, Twitter...
The popular photo and video sharing application have come a long way from where it began. Right from incorporating video share options like stories and IGTVs to launching the Reels, a 15 seconds video-creating concept, Instagram has upgraded itself to match the user expectations. The Facebook-owned social media networking service, the Instagram application is used by millions of users worldwide that are growing each day. People can connect with their family, friends and followers on...
The COVID-19 pandemic led lockdowns were immediately succeeded by the quick accession of the popular work from home culture. Brands and companies were shut and employees managed their duties through the internet and communication networks that saved them from many energy-draining activities like commuting to and fro to offices. Many started diverting and utilizing their saved time, energy and efforts into pursuing their passions and getting started with side businesses online. In the last few...
Are you still scrolling the “gram”? Well, why not? When you can watch almost anything to everything on it. Instagram is the concept overlapping with networking, socializing, and adapting changes due to its massive influencer effects. Yes, there are companies that are monetizing & making great money from the posts whereas there also are brands that have committed huge Instagram marketing mistakes resulting in grave losses. Instagram is the new hub of everything trending and...
With over more than half of the US internet users aged between 15 to 25 were recorded to be using Snapchat in the first quarter of 2020. The social media messaging application is one of the most widely installed & regularly browsed platforms that allows people to share image & video content that disappears after a temporary period of time. There are over 229 million daily active Snapchat users who contribute towards creating around 210...
Social media is the dynamic change-maker that provides a wide range of facilities to support marketers and brands build a proper space for themselves online. Social media marketing offers a variety of opportunities including effective communication with right target market, optimizing content for impactful campaigns, lead generation sources, branding, conversion for sales and revenue boost. Learning might seem easy with the internet but gaining ideas from best social media marketing books are still the most...
Instagram is constantly updating its algorithm to suit agendas of creators, brands and individuals. These algorithms were comparatively simpler in functions and easy to understand than the recent changes that have made reaching the target market a task for users. Earlier knowing the right time to post content and abiding by the timetable was sufficient to improve reach but now one needs to decode the different analytics parameter, features and app system to achieve the...
Facebook custom audiences are one of the major pillars of advertising success on the platform that is known for its varied audience. Since 2013, Facebook kept adding and changing policies, rules, options and techniques to the marketing tool which advanced its initial functioning. Creation of these Facebook custom audiences requires “identifiers” that users who are marketers or represent brands feed the social media platform. These identifying factors are basically email addresses, phone numbers, profiles, et...
Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass. The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They...
In March 2017, Facebook stories were launched to help marketers explore the opportunities in the market with an easy to consume mode of advertising. Video marketing is one of the most versatile materials for promotion and branding, companies have used them in their Facebook stories marketing strategies. Facebook stories marketing has 15 times more growth over the normal posts on the platform therefore, they are the real building blocks for future brands and their strategies....
Facebook has become strict about implementing its actions against business advertising profiles that actually violate or may seem to breach policies. There are several queries across the internet regarding disabled Facebook ads account, its recovery and ways to prevent flag prone accounts. These days it is a common sight for digital marketers who sign in to their Facebook ads manager to check their ad campaigns but end up with warning messages and disabled Facebook Ads...
“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...
LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...
The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...
Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...
A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...
Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...
Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...
Right from that being a fan of that quirky sling bag to joining the team of mountaineers who collect plastic wastes on heights, there are multiple leads we come across on Instagram. With over half a billion regular monthly active users, the social media site is much more than what it initially aimed at becoming. Selling on Instagram is a fundamental part of digital marketing and sales because the platform brings in diverse groups of...
Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as the message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company...
While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...
In our previous blogs, we have discussed the steps to record podcast along with the best of the tools and techniques to assist audio content creators. Right from picking the proper hosting platform to cutting, trimming, editing and improvising records, podcasters have a lot to before the final launch. After learning several techniques and tools to create, edit and launch podcasts, it is important to know how to promote the same for greater reach. It...
Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...
Game streaming software solutions are necessary to reduce complications and improve the quality while gaming online. Arranging for live streaming of online games can be difficult as it involves technical knowledge and right decision making experience. Not everyone who plays a game on Twitch is a pro at streaming the top tournaments or live games. Therefore, game streaming software are available which would simplify the processes and ensure smooth game streaming. Game streaming software are...
Right from sourcing information, compiling facts, writing that blog up to self-satisfaction and hitting publish button, Content creation is not an easy task. It takes right amount of expressions, writing skills, appropriate images, infographics and more assistance to ensure the blog is engaging, readable and capable of gaining views. Penning this from the perspective of a blogger and writer, content marketing tools are essential while creating content. They help write in a constructive manner and...
Facebook has become a routine in our lives and we rarely notice the dominance of this platform these days. Right from comedy to politics, recipes to tutorials everything is effortlessly shared on Facebook and that is how it has become an integral part of everyone’s life today. Imagine if there was no Facebook how would you share your stories? How to know which event to attend? Where would you get all political news & gossips...
Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not...
I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...
With a steady growth over the years, Podcasts are all over the world. There are over half a million active podcasts being consumed by a gradually expanding market worldwide. As millions of episodes get aired regularly in 100 different languages, Pod catchers are refining their programs and developing advanced tech to match the demands. If you discuss with podcast hosts and companies releasing episodes on how to promote a podcast, then you’d know that marketing...
As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....
Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...
These days, YouTube Live streaming monetization has become an open space but until a few years back , it was only available only to certain privileged industry giants during its initial days of launch. With changing internet trends and techniques, users can begin their web TV channels, platforms and more. Video streaming platforms like YouTube have turned into a deep pool of opportunities for users where they can build a career and earn a living too....
Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...
Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...
We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well. If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there. Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...
Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...
So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...
If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...
Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts. Making a video would involve planning, recording, editing, and publishing at the...
