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Live streaming software for Facebook combined with updated broadcasting facilities online has widened the reach of top quality video contents across the globe. Brands and marketers use Facebook live streaming software to customize their content in order to suit the target audience that will then appeal or attract the potential consumer. As people comment, live share, tag and engage with each other besides the host of the live stream, it also opens up space for...

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Broadcasting in the professional world has been evolving over the years. Be it marketing, sales, entertainment, personal branding, professional requirements or sharing Breaking news; live video is a one-stop solution to get your message across in real time with real interactions.  When it comes to choosing a professional streaming solution, critical features like privacy, storage, embedding restrictions, security, being able to broadcast from an external source, branding options etc are deciding factors. Let’s have a look...

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If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...

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Virtual reality, artificial intelligence and digital transformations have moved from being a science & fiction idea to being a critical part of our everyday lives. Gamers have turned influencers while gaming has become a lifestyle in itself. Digital platforms have promoted ideas, codes, applications and sites with exclusive gaming content. Gaming companies have now shifted from app store purchasing to live streaming of favourite games.   What is Twitch Prime? Twitch prime is an elite version...

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Over the years, the internet and social media platforms have rapidly evolved which has lead to a drastic transformation in the audience consumption behavior and marketing strategies adopted by brands. One such trendy phenomenon that evolved into a full-blown marketing strategy for every industry is Live streaming. It is a type of video content that is a broadcast in real-time to an audience on the internet. Though this has been around for a long time,...

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The internet has become strange off late! Weird things become famous and people have started using it for unusual purposes. The latest story in the same vein that has shocked many, is a chilling video of an American woman Heather Mack explaining why she killed her mother and stuffed her body in a suitcase. Heather was convicted in Indonesia, along with her boyfriend in 2014, in a sensational case that had made headlines across the...

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YouTube mobile live streaming feature is finally launched! But only for a few creators!! About 3 months ago, there were speculations that YouTube was working on a live streaming app called YouTube connect that would let anyone log in through their Google or YouTube account and start streaming from their mobile phones. Something similar to Facebook Live, Periscope, Meerkat and other live streaming platforms out there. The mobile live streaming space already had so many...

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Facebook’s top boss Mark Zuckerberg, a self-confessed Game of thrones fan posted a 360-degree video of the show’s opening credits last week. The video has clocked in over 3.8 Million views so far and Mark pointed it out in the post that it was the most-watched 360 video on Facebook in a 24 hour period. While Facebook was busy trumpeting about its video capabilities, YouTube went one step further by adding live 360 degree video...

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Remember the time when Ello and Foursquare were touted as the next big things in the Social Marketing space? In the mad dash towards these platforms, most brands didn’t pay much heed towards the suitability of these products to their marketing efforts. So, before you jump on the bandwagon on yet another Social Channel; think whether it can actually benefit your strategy or if you’re simply doing it to join the crowd. Video is definitely...

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