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The new generation marketers have already realized the high potential that lies in online advertising. Older methods have undergone revolutionary changes, and programmatic advertising has become the future of marketing.  Purchasing online advertising space through real-time bidding (RTB) is termed as programmatic advertising. This method is the replacement for the traditional manual means of buying ad space, which was less effective and involved more risk. Demand-side Platforms in brief The whole system functions systematically. Advertisers...