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Reading a blog over a book and listening to podcasts instead of regular music is not just a FAD these days but a gradual lifestyle transformation that is here to stay. While these are a part of our daily life, they play a vital role in the marketer’s career and brand’s growth. It is important to note that going through a blog Vs Podcast article will not help in determining who is better for the...

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Google-owned video-sharing company has made a smart entry into the Indian music-streaming business vertical. YouTube Music app in India brings along a wide range of music services including official songs, rare playlists, music covers, YouTube’s extensive collection of remixes and artist hits. “YouTube is where artists and fans connect: creating and discovering a world of music.”  YouTube witnesses over 1 billion music lovers on its site every month who come to discover and enjoy musical...

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Social media marketing holds a significant role in promoting brands. Marketers these days strategize the campaigns that ensure reasonable engagement rates at lower investments. Advertising online can be subdivided into many types, and their usage depends on: Audience targeted Type of service/product Type of engagement desired  Facebook ads strategy for musicians is popular amongst marketers in music industry, and utilizing it for promoting art is an excellent way of exposing talents to their respective fans....