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In 2017, Facebook and Google have ruled over the domain of online advertising. The growth reached a whopping 29.6% in the third quarter of the year. Among the two, Google has been the bigger fish, contributing about 21.4% annual market growth rate. Google has contributed an added $4.2 billion to spend this year. In fact, according to Forrester’s Digital Marketing Tracker, Google, Facebook, Alibaba, Tencent, and Baidu are the market leaders in online advertising, contributing...

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