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Super Bowl is the time of the year when every brand wants to showcase its product and grab as many eyeballs as possible. Some brands really kill it by coming up with witty and entertaining ads whereas some of them miss the spot. Almost all the brands spend most of their Super Bowl advertising money on TVCs, since that’s where most viewers catch the action. This year, a 30 second ad slot during the Super...

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Off late, there’s an increase in the ongoing trend of capitalising on the  reach and virality of YouTube. We’ve earlier seen how brands are releasing the commercial ads on YouTube first and later as a TVC. It’s also a good way to gauge the popularity of the content on YouTube. (smaller sample size, wider analytics). It not only helps you define your content with the audience response but is a sure short way to ‘test...