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A study titled ‘surviving COVID-19 and beyond: A consumer perspective part 2’ conducted by the Velocity MR, a research agency stated that more than 40% of respondent agreed to have taken new DTH/TV subscription as the lockdown continued for a month. While Amazon Prime witnessed a growth of 67% on subscriptions, Netflix saw a 65% growth. These values represent how the lockdown made differences to the way people consumed the content on over the top...

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Hotstar is a premium Indian over-the-top video streaming platform that belongs to a subsidiary of Star India which is wholly owned by The Walt Disney Company. The subscription VOD streaming service brand features some of the best series, movies and originals that are highly entertaining. Hotstar web series are host to a huge number of audience and have content that are some of the most viewed ones. The digital entertainment industry in India has been...

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While the world moved towards online web series, SVOD platforms like Netflix, Amazon Prime and Apple TV took over entertainment industry globally. Gone are the days when we would wait eagerly for that prime time show on television as you can watch them anytime and anywhere now. Several brands have come up with their originals and other series on their video streaming platforms that are highly engaging. Among all the top shot names in the...

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Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...