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In our previous blogs, we have discussed the steps to record podcast along with the best of the tools and techniques to assist audio content creators. Right from picking the proper hosting platform to cutting, trimming, editing and improvising records, podcasters have a lot to before the final launch. After learning several techniques and tools to create, edit and launch podcasts, it is important to know how to promote the same for greater reach. It...

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Podcasts are seeing an uptrend in recent times. Many individual creators and brands have also started taking podcasts seriously by adding it to their marketing communication and promotion strategy. The rise of smartphone users along with faster and affordable data rates have also fuelled the unprecedented growth of the podcast industry in India. This rise in demand also needs to be backed up by equally creative and varied content both in quantitative and qualitative terms....