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On the platform like Snapchat, ad campaigns can be pricey. As per our estimates, Snap Ads campaigns start at around $2,500/month in ad spending is you are looking for a large scale campaign across the country. For Snapchat Discover Ads, the price can get a rate of $50,000 on a daily basis. So, if you are a well-known brand like Coca-Cola, Burger King or part of big Hollywood production like The Transformers franchise, you can...

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Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...

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Snap Map is a very interesting Snapchat feature which is already used by millions of user worldwide. This feature basically allows you to share your location and start discovering Stories from around the world. Now, this simple feature has been upgraded which will now act as your personal tour guide by automatically notifying and updating you on whatever is happening around you. In order to get started with it, all you need to do is...

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Durante el año pasado, la audiencia de Live Stories de SnapChat se ha desplomado. De hecho, Snapchat pasó de un promedio de 20 millones de espectadores al día a un promedio de 10 a 20 millones de espectadores por día, con múltiples compradores de medios confirmando que en la mayoría de los casos la audiencia diaria para Live Stories ha bajado. Pero mientras que SnapChat’s Live pierde su atractivo para las empresas, Instagram se ha...

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Intagram de Facebook está preparando lanzar una característica de video en vivo atacando directamente a competidores como YouTube y Snapchat. El CEO de Instagram Kevin Systrom confirmó la nueva característica el jueves pasado.  La nueva característica trataría de video en vivo pero no confirmo cuando estaría disponible en la aplicación ni tampoco en que países. “La vida es verdaderamente emocionante para nosotros. Creo que puede mejorar lo que estamos haciendo.”, dijo Systrom al Times. “Si...

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En Agosto nos dimos con la sorpresa del lanzamiento de una característica que Instagram desarrollo idéntica a la característica historias de Snapchat. ¿Ahora es el turno de Facebook Messenger? Pues así es, la aplicación de Facebook está planeando incluir un tipo de Snapchat dentro de su aplicación, haciendo a este el nuevo clon de la característica de historias de Snapchat. La nueva característica de la aplicación fue lanzada en Polonia en modo de prueba. En...

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Last Tuesday Instagram’s new update offered a “Stories” feature and since then it is being called out for blatantly ripping off Snapchat. Instagram Stories is a new feature that lives at the top of your newsfeed and allows you to pop in a stream of photos that expire after 24 hours, just like Snapchat. With a little tweaks, Instagram took Snapchat’s confusing interface and made it easy to use, enjoyable, and available to its millions of...