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Small businesses need not remain so. Corporate history bears witness to the fact that most large corporations of today- Amazon, Virgin, McDonald’s, KFC, eBay and Dell, among others, began from garages and went on to become billion dollar businesses. Admittedly, operating a small business has inherent drawbacks. Budgetary constraints do not permit much advertizing and marketing activities.  However, with some ingenuity, you can keep developing an excellent strategy for marketing your small business and effectively...

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With over 2 billion monthly active users as of last year, Facebook is flooded with countless brands vying for the attention of their followers. As such, the competition is fierce, to say the least, and brands need to find new ways of effectively interacting with their user base. For this reason, they turn to brand building strategies that will help them stand out from the crowd and expand their loyal fan base as a result....