The successful creators on YouTube are known to be very particular about their video performances and audience insights. As this analytic information lends support to them for understanding audience & their preferences besides managing the whole channels properly. It is essential for YouTube creators to know how to use YouTube analytics in order to compare, quantify and determine what works and what fails on the platform. This ropes in more opportunity to add value to...
In March 2017, Facebook stories were launched to help marketers explore the opportunities in the market with an easy to consume mode of advertising. Video marketing is one of the most versatile materials for promotion and branding, companies have used them in their Facebook stories marketing strategies. Facebook stories marketing has 15 times more growth over the normal posts on the platform therefore, they are the real building blocks for future brands and their strategies....
Brands have evolved their marketing skills besides improving their social media marketing and digital exposure over time. These days, people are mostly online and markets have gone digital therefore it is important for businesses to upgrade their systematic proceedings to obtain maximum benefit. There are several companies & popular brands that have more than one location to serve or spot consumers. Managing social media with multiple locations can be a very difficult task for these...
Initially popular for photo and video sharing social networking service, Instagram, has launched its latest feature in India post experimenting in markets of Brazil, Germany & France. Instagram Reels now allows users to create 15-second video content bites that can assist them in engaging differently with their audiences. The Facebook-owned firm was especially known for its stories, IGTV and live features besides the photo & video sharing facilities. Individuals, brands and communities used them as...
Facebook has become strict about implementing its actions against business advertising profiles that actually violate or may seem to breach policies. There are several queries across the internet regarding disabled Facebook ads account, its recovery and ways to prevent flag prone accounts. These days it is a common sight for digital marketers who sign in to their Facebook ads manager to check their ad campaigns but end up with warning messages and disabled Facebook Ads...
“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...
Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...
Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...
Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...
It is not just for “Oops! I overcooked my chicken” posts anymore. Twitter is the display picture aka DP of our recent times, the global crises, new found recipes, economy fluctuations, brand partners, gateway to digital forums and even the Government’s public notice board. Confused about why would you ever need Twitter management tools when you really would prefer selling on other sites like Facebook and Instagram? If you were wondering about how a professionally...
Nowadays Social media platforms are the best places to read a market, analyse demands and prepare strategies accordingly. There are multiple stages where brands and businesses prepare campaigns or polls to understand their audience better in order to serve them well. Facebook being the hub of all kinds of target market welcomes varied companies to express themselves on it. Brands interact with their relevant customers to expand the base and improve revenues. A poll on...
The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...
We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well. If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there. Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...
Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...
So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...
Social media is a unique channel that allows brands to advertise, communicate, and engage with their audience at the same time. No wonder this strategy remains a number one choice for marketing teams aiming toward excellence in 2019. Not only can popular social sites like Facebook, Instagram, and Twitter extend your marketing reach, but they can also help you build a community and familiarize with your customers’ needs. Not doing that is a big mistake...
Recent researches showed that the majority of customers are attracted and tend to conduct business with companies that offer them a more personalized and a professional experience and brands on social media platforms are not disregarded with this situation. Check here to learn about social media tips for 2019 from pros Thus personalizing the engagement with the customers on various social media platforms is a must these days for all the businesses and companies. Following...
Digital Boom has forced brands to have a presence in all available online platforms & social media channels. This helps brands immensely in reaching out to a varied audience based on demographics and location. One such platform which has helped brands, as well as individual content creators, is the Facebook-owned photo-sharing social media, Instagram. Over the years it has evolved from just a photo sharing app to a full-fledged image-centric social media platform with various...
Being a social media marketer, you probably think that you’re doing it all. You’ve created a presence on all social channels, you’re capitalizing trends, delivering the right content and capturing the right audience. But if you’re still struggling with results, then you’re missing out on a key ingredient – Emotional Intelligence for marketing. Chances are you’re amongst the 80% marketers who assume they’ve got a comprehensive view of their consumers’ info. But in reality, 63%...
A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation. Instagram was acquired by Facebook in the year 2012 for a whopping...
Many owners of the YouTube channels are always looking for the ways to get more views and subscribers. Here are some cool SEO tips & tricks that can help you rank on the YouTube. YouTube is one of the most popular channels used for social media marketing. Many companies make use of Cox internet packages to post their new videos on their YouTube channel to get views, likes, subscribers, and customers for their product. Apart...
The world is full of unlimited opportunities and social media plays an important role in that. It’s a matter of intrigue to find out the best practices to rule the world of social media with tons of followers flocking to your page. The best way to listen and interact with the best social media experts and gurus from across the globe is to get yourself a ticket to the upcoming social media conferences in 2018....
¿Sabías que las imágenes son procesadas 60,000 veces más rápido que el texto en el cerebro? ¡Súmale el hecho que los usuarios de Facebook ven 8 billones de videos cada día! Esto es sin considerar las estadísticas en YouTube, Snapchat y otras plataformas de medios sociales. El escalonamiento mencionado arriba solo prueba que el video storytelling es un medio poderoso para entregar una perfecta experiencia al usuario. Sin embargo, la pregunta hoy es, ¿Cómo puedes...
