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Instagram can be a dynamically challenging platform for business owners, entrepreneurs and brands. Despite its ever-increasing popularity among the youth, it is a complex network site based on pop culture trends, eCommerce upgrades and visuals that can be a task for marketers to understand. While Instagram is a powerhouse of various features to act as a tool for promotions as well as approach target markets, it can be difficult to figure out the functioning of...

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“LinkedIn Product Pages connect your products to the world’s largest professional community” -LinkedIn Marketing solutions The leading professional networking platform provides an effective marketing solution for businesses by facilitating the online shop features with the LinkedIn product pages. Searches can now be turned into highly qualified leads that can benefit the business from all sides. It functions as a tool or medium to build trust and relationships around a community of genuine buyers. The LinkedIn...

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An infographic is a graphic image that contains some facts and figures. It does not contain any text or wordings apart from labels on various parts of the visual. The facts and figures are in the form of charts, graphs, and tables which give all the information about a particular product, topic, or concept in an easy-to-understand way. This infographic will help you understand the advantages of using a free infographic maker for social media...

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Snapchat has constantly upgraded itself to suit the dynamic market and business demands retaining its powers as a leading multimedia instant messaging social media platform. With additional features and facilities snapchat users can advertise their offers with ease and reach the potential customers on the site. Users can design snap ads using the various self-serve tools that will not just create them but also widen the scope to experiment with short video ads. The snapchat...

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Instagram has come a long way since it started off as an image sharing application. The social media platform has not just disrupted the existing social networking spaces with its new media formats, improvisations and latest software updates but also led it in full swing. Brands and marketers find Instagram marketing more impactful in shaping consumer behaviour and purchasing patterns of the market. People tend to follow the content that the Instagram influencers promote, advertise...

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Social media takeovers are basically providing access to one’s public profile to a person/brand with similar intentions, interests or relevance while granting them permissions to post content of any form on it. Mostly, the industry experts & professionals, collaborated parties, branded influencers etc. are partnered with the host/owner of the account. They can publish stories, short-form videos, elaborated posts, articles or do live tours around the decided topic for the takeover. There can be announcements,...

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Using LinkedIn stories to grow and sustain a business is a smart move for brands that are looking to grow on online platforms. Marketers are already aware of the massive following of people that consume the stories format of content on sites like Instagram & Facebook. With millions of views, it is a better way to expand reach in the diverse markets & improve overall performance. Building a brand on LinkedIn requires a professional social...

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Instagram carousel posts with convincing and attractive cover slides are mostly irresistibly tempting for the audience. It compels the viewers to slide left in order to view the rest of the carousel thereby adding to the engagement on the post. Basically, Instagram carousel posts are a mixture of a maximum of 10 images and videos that can be easily viewed by swiping the slides to left. All the content can be posted as one single...

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Smart, simple and informative video marketing ads are influential tools that can help any business survive and grow amidst heavy competition. With the digitalization of almost all sectors of industries and businesses, there is a virtual war between brands that are seeking the top ranks in search engines. Video ads being the most powerful and effective way to market products and services, the real estate industry swears by it now. With major real estate giants...

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Despite the narrative “Content is the King”, marketers swear by Search Engine Optimization or the popular SEO for their ranking and reach. It surely plays a vital role in aggrandizing the website visibility and driving relevant organic traffic to the page. Instagram SEO functions on similar principles that eventually reap long-term, permanent benefits over other hacks implemented for achieving the same objectives. It creates a stage for the gradual growth of the creator’s profile as...

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Facebook carousel ads are a widely used marketing tool that brands and start-ups utilise to showcase their products, services and other associated concepts in an organised manner. The advertisement format includes a minimum of two and a maximum of ten images and videos that have separate descriptions along with links below. This type of content posts is very regular and common these days with every influencer or user using it to promote their ideas and...

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Major surveys have found that a human mind can retain up to 65% of the visual content 3 days after viewing it in comparison to just 10% retention in the case of text-based content. It is an obvious inference that we can draw from the natural social media trends these days. Right from the high viewership rate of YouTube to the increasing spike in the user base of popular social media platforms like Snapchat and...

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Remember those puppy face filters that people happily shared online with their tongues sticking out in the video? How can someone forget those age filters that showed an older version of the user in a selfie video! Sponsored snapchat filters have pioneered the trends of using these lenses and filters to create an elevated experience for its users. With over 280 Million daily active users recorded in the first quarter of the year 2021, Snapchat...

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Just like dressing up and appearing presentable for that board meeting or viva voce creates an impact and impression on the people around us, keeping links/URLs short, organised and simple improves the aura of branding & social media marketing. Uniform Resource Locator or the popularly called URL are cursors that help in identifying various webpages/files on the internet as required. It works as an address in a virtual world where every different page/file has a...

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A deadly virus, uncertain pandemic, continuous series of lockdowns and unlocking, curfews and barricading, the year 2020 left people confused. While the times are uncertain and sad for us, many companies & brands have taken appropriate measures to help governments as well as the public in straightening the curves. The unfortunate rise in COVID-19 cases led to several changes on various fronts. Right from starting the work from home culture to maximum dependency on the...

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Snapchat’s remarkable evolution over time not just attracted more stable users but also grabbed the notice of content creators, brands and marketers. Social media is a widely spread medium to reach most audiences and Snapchat has its own spark when it comes to targeting a specific user base. The messaging application with a distinct disappearing content facility assists its users in sharing their in-the-moment photos & videos with selected audiences of their own that makes...

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Videos are entertaining & informative besides carrying the great power of engaging audiences from diverse backgrounds for longer time periods. We have already discussed the versatility, potential and effectiveness of videos used for marketing campaigns in our previous blogs. Here, we will know more about the various benefits that can be yielded by including videos in email marketing campaigns for brands. Emails are a great part of online marketing campaigns because brands have utilised the...

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Fashion brands on Instagram change the complete idea about the conventional brands that we count in the list of the basic fashion labels in the market. Here it is a completely different story where the various top-notch brand labels came under spotlight after millions of follows, likes, comments and shares from the audiences online. These best fashion brands on Instagram are unique, spontaneous and in sync with the latest of latest trends around. Understanding the...

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A short line of text, wisely put together to launch a product, announce a sale, address customer queries, quote testimonials & whatnot for a target audience is the basic feature of LinkedIn text ads. A smart choice of keywords coupled with basic information regarding who, where and when within a limited character space can bestow multiple benefits to brands & marketers, thus LinkedIn text ads are the most effective means to advertise on the site....

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Almost all industries, businesses and manufacturing units faced the wrath of the COVID-19 pandemic. It seems like there is not one properly researched and surveyed report on the loss of employment followed by depressing stories. While our heart goes out to everyone who suffered major losses in terms of employment, life and property, we must also appreciate survivors, frontline workers and volunteers globally. It is a matter of fact that not all were as lucky...

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The COVID-19 pandemic led lockdowns were immediately succeeded by the quick accession of the popular work from home culture. Brands and companies were shut and employees managed their duties through the internet and communication networks that saved them from many energy-draining activities like commuting to and fro to offices. Many started diverting and utilizing their saved time, energy and efforts into pursuing their passions and getting started with side businesses online. In the last few...

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Are you still scrolling the “gram”? Well, why not? When you can watch almost anything to everything on it. Instagram is the concept overlapping with networking, socializing, and adapting changes due to its massive influencer effects. Yes, there are companies that are monetizing & making great money from the posts whereas there also are brands that have committed huge Instagram marketing mistakes resulting in grave losses. Instagram is the new hub of everything trending and...

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With over 430 million active monthly users worldwide, Reddit is the 6th most popular social media platform in the US. It is surely one of the most regularly visited platforms that supports a diversified audience community that create several opportunities for brands to thrive in the market. Reddit is the right place for any marketer or brand that is looking towards promoting offers to relevant audiences, understand the demand and accommodate the required changes as...

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Live streaming software for Facebook combined with updated broadcasting facilities online has widened the reach of top quality video contents across the globe. Brands and marketers use Facebook live streaming software to customize their content in order to suit the target audience that will then appeal or attract the potential consumer. As people comment, live share, tag and engage with each other besides the host of the live stream, it also opens up space for...

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Social media advertising is not always a cakewalk but with amazing feature updates on platforms like Facebook, Instagram & YouTube, everything seems do-able. Following the dynamically changing social media advertising system, LinkedIn developed a new variant of ads for conveniently generating leads online. It is the LinkedIn Lead Gen form ads that increase the conversion rate of ads by placing appropriate CTAs on them by many folds. The team at LinkedIn marketing solutions realised that...

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Currently, health and fitness are the fastest growing industries anywhere in the world. There are various factors that are accountable for this spike in the fitness business that is booming at a top speed. Apart from being the most discussed, widely categorised & popular segment in a man’s day to day life, Fitness has become a mandate for all. Rising insurance costs, expensive medical alternates, advanced wearables in trend, social media fame, widely accepted urban...

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Stories of ancient people along with popular myths associated with their cultural as well as religious beliefs constitute a genre called mythology. It is a study that cannot be defined in any particular manner rather it can be considered as a compilation of past folklore, myths and other unspoken topics. There are several studies and researches done in the past and many more that are continued till date to excavate realities & facts connected to...

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There are regular updates, news, content and other important announcements from the various fields and genres that marketers need to know to be in pace with the audience. Brands are swift in taking decisions regarding their social media stands and promotional content which requires advance planning besides quick wit & smartness. Social media content calendar is the organised, scheduled and well thought of content strategy that simply improves the overall social media marketing. A constant...

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Have you ever wondered what would happen if one day all the planets in the solar system came too close to earth? Or if the dogs behaved like cats? If you love animals, then I am sure you have thought it once that if only my pet could speak. Imagine, if your dog told you how it felt when you are away? How about having multiple moons? During the lockdown many of us have lost...

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Paid online events on Facebook are designed to help marketers and brands monetize their online events streamed live on the platform. The best part of this feature is that Facebook charges only a one-time access fee from attendees while they register themselves for the paid online events on Facebook. Now content creators, small business owners, educators, media journalists and entrepreneurs can create, promote, advertise, monetize and host online events on just one deck. It is...

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Real-time communication with customers over a social media platform is a powerful method to source leads, traffic, sales and more. Live streaming is considered as one of the most useful and effective tools to attract the attention of available as well as new target markets. Building a strongly positive brand image is a possible mission with the live-streaming options available with most of the popular social media sites like Instagram, Facebook and YouTube. Marketers can...

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Attractive image posts, creative IGTV content, engaging reels, convincing stories with a great number of followers on Instagram grabs attention. Ever wondered how these brands and influencers manage to do so well on the photo & video-sharing social networking site? Coming across such Instagram profiles which exhibit brilliant content, busy traffic and engagement is a common site for marketers. What matters is the strategy, idea and execution of appropriate plans that result in such profiting...

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The successful creators on YouTube are known to be very particular about their video performances and audience insights. As this analytic information lends support to them for understanding audience & their preferences besides managing the whole channels properly. It is essential for YouTube creators to know how to use YouTube analytics in order to compare, quantify and determine what works and what fails on the platform. This ropes in more opportunity to add value to...

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In March 2017, Facebook stories were launched to help marketers explore the opportunities in the market with an easy to consume mode of advertising. Video marketing is one of the most versatile materials for promotion and branding, companies have used them in their Facebook stories marketing strategies. Facebook stories marketing has 15 times more growth over the normal posts on the platform therefore, they are the real building blocks for future brands and their strategies....

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Brands have evolved their marketing skills besides improving their social media marketing and digital exposure over time. These days, people are mostly online and markets have gone digital therefore it is important for businesses to upgrade their systematic proceedings to obtain maximum benefit. There are several companies & popular brands that have more than one location to serve or spot consumers. Managing social media with multiple locations can be a very difficult task for these...

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Initially popular for photo and video sharing social networking service, Instagram, has launched its latest feature in India post experimenting in markets of Brazil, Germany & France. Instagram Reels now allows users to create 15-second video content bites that can assist them in engaging differently with their audiences. The Facebook-owned firm was especially known for its stories, IGTV and live features besides the photo & video sharing facilities. Individuals, brands and communities used them as...

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“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...

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Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...

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Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...

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Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...

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It is not just for “Oops! I overcooked my chicken” posts anymore. Twitter is the display picture aka DP of our recent times, the global crises, new found recipes, economy fluctuations, brand partners, gateway to digital forums and even the Government’s public notice board. Confused about why would you ever need Twitter management tools when you really would prefer selling on other sites like Facebook and Instagram? If you were wondering about how a professionally...

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Nowadays Social media platforms are the best places to read a market, analyse demands and prepare strategies accordingly. There are multiple stages where brands and businesses prepare campaigns or polls to understand their audience better in order to serve them well. Facebook being the hub of all kinds of target market welcomes varied companies to express themselves on it. Brands interact with their relevant customers to expand the base and improve revenues. A poll on...

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The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...

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We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well.  If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there.  Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...

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Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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Social media is a unique channel that allows brands to advertise, communicate, and engage with their audience at the same time. No wonder this strategy remains a number one choice for marketing teams aiming toward excellence in 2019. Not only can popular social sites like Facebook, Instagram, and Twitter extend your marketing reach, but they can also help you build a community and familiarize with your customers’ needs. Not doing that is a big mistake...

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Recent researches showed that the majority of customers are attracted and tend to conduct business with companies that offer them a more personalized and a professional experience and brands on social media platforms are not disregarded with this situation. Check here to learn about social media tips for 2019 from pros Thus personalizing the engagement with the customers on various social media platforms is a must these days for all the businesses and companies. Following...

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Digital Boom has forced brands to have a presence in all available online platforms & social media channels. This helps brands immensely in reaching out to a varied audience based on demographics and location. One such platform which has helped brands, as well as individual content creators, is the Facebook-owned photo-sharing social media, Instagram. Over the years it has evolved from just a photo sharing app to a full-fledged image-centric social media platform with various...

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Being a social media marketer, you probably think that you’re doing it all. You’ve created a presence on all social channels, you’re capitalizing trends, delivering the right content and capturing the right audience. But if you’re still struggling with results, then you’re missing out on a key ingredient – Emotional Intelligence for marketing. Chances are you’re amongst the 80% marketers who assume they’ve got a comprehensive view of their consumers’ info. But in reality, 63%...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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Many owners of the YouTube channels are always looking for the ways to get more views and subscribers. Here are some cool SEO tips & tricks that can help you rank on the YouTube. YouTube is one of the most popular channels used for social media marketing. Many companies make use of Cox internet packages to post their new videos on their YouTube channel to get views, likes, subscribers, and customers for their product. Apart...

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The world is full of unlimited opportunities and social media plays an important role in that. It’s a matter of intrigue to find out the best practices to rule the world of social media with tons of followers flocking to your page. The best way to listen and interact with the best social media experts and gurus from across the globe is to get yourself a ticket to the upcoming social media conferences in 2018....

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¿Sabías que las imágenes son procesadas 60,000 veces más rápido que el texto en el cerebro? ¡Súmale el hecho que los usuarios de Facebook ven 8 billones de videos cada día! Esto es sin considerar las estadísticas en YouTube, Snapchat y otras plataformas de medios sociales. El escalonamiento mencionado arriba solo prueba que el video storytelling es un medio poderoso para entregar una perfecta experiencia al usuario. Sin embargo, la pregunta hoy es, ¿Cómo puedes...

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