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Social media has taken the world by storm these days, and it is happening for all the right reasons.  Its vast reach, coupled with an engaging user interface, compel businesses to make new website and harness the power of video marketing using social media.  This is why we see a ton of lucrative ads as soon as we log into our social media accounts. It is a classic example of social media marketing, and it...

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LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...

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Are the mailers & newsletters not fetching enough engagement?? Is your brand in need of some real communication with potential customers on LinkedIn? How about a direct pitch through direct messaging on LinkedIn profiles? Driving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. The LinkedIn message ads campaign is a smart way to start...

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Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...

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Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...

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With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...

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The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...

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Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...

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Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...

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Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company appear...

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Video content has embarked upon a journey to dominate textual content with social media being the prime example. A 2016 Adélie Studios report claimed that social video generates 1200% more shares than text and images combined. These stats are 4-year old; presumably, their numbers are even higher now. But this does not mean you should start posting videos right away without a strategy. If you do, you will be wasting your resources and a massive...

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Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...

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Cheers to all you crazy and lazy web series fans. Netflix has completely changed the way our Sunday’s looked like previously. Binge watching TV series and web shows is the new favourite of millennials mainly. The popular phrase “Netflix and chill” just makes so much sense to all of us stuck amidst traffics, deadlines and bills. Netflix India has something for everyone and that has made it one of the most popular SVOD platforms here....

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“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get...

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Female talk show hosts featuring in Late night programs? Not a surprise anymore because women have come a long way from where everything began and are taking over everything that was once forbidden for them. We can barely differentiate between the roles a particular gender must play in the society these days. While men master culinary arts, women have fine tuned their talents and upgraded skills in commonly male dominated industries. Women, over the time,...

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Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...

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These days, YouTube Live streaming monetization has become an open space but until a few years back , it was only available only to certain privileged industry giants during its initial days of launch. With changing internet trends and techniques, users can begin their web TV channels, platforms and more. Video streaming platforms like YouTube have turned into a deep pool of opportunities for users where they can build a career and earn a living too....

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Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...

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Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...

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Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions.    Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...

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Over the years, the internet and social media platforms have rapidly evolved which has lead to a drastic transformation in the audience consumption behavior and marketing strategies adopted by brands. One such trendy phenomenon that evolved into a full-blown marketing strategy for every industry is Live streaming. It is a type of video content that is a broadcast in real-time to an audience on the internet. Though this has been around for a long time,...

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Have you ever been excited about the excellent advertisements on social media platforms? Are you curious about why they get so many followers? Marketers strongly believe the content itself is the soul of a successful advertising. However, when we shift the traditional advertising channels to social media networking, the content may not be the only concern anymore. The social media platform you choose and the advertising strategies are the keys to get your ads noticed....

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Small businesses need not remain so. Corporate history bears witness to the fact that most large corporations of today- Amazon, Virgin, McDonald’s, KFC, eBay and Dell, among others, began from garages and went on to become billion dollar businesses. Admittedly, operating a small business has inherent drawbacks. Budgetary constraints do not permit much advertizing and marketing activities.  However, with some ingenuity, you can keep developing an excellent strategy for marketing your small business and effectively...

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With over 2 billion monthly active users as of last year, Facebook is flooded with countless brands vying for the attention of their followers. As such, the competition is fierce, to say the least, and brands need to find new ways of effectively interacting with their user base. For this reason, they turn to brand building strategies that will help them stand out from the crowd and expand their loyal fan base as a result....

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The world is full of unlimited opportunities and social media plays an important role in that. It’s a matter of intrigue to find out the best practices to rule the world of social media with tons of followers flocking to your page. The best way to listen and interact with the best social media experts and gurus from across the globe is to get yourself a ticket to the upcoming social media conferences in 2018....