Whether you’re a marketer, a seasoned entrepreneur or just starting up a business- digital marketing is an essential component of your organisation. And setting up an effective strategy is crucial for taking your brand to the next level. To chalk out the digital media plan that actually works for you, like any other strategy, you’d want to get your basics right and that starts with competitor analysis. Before we delve into the various steps of...
Social media takeovers are basically providing access to one’s public profile to a person/brand with similar intentions, interests or relevance while granting them permissions to post content of any form on it. Mostly, the industry experts & professionals, collaborated parties, branded influencers etc. are partnered with the host/owner of the account. They can publish stories, short-form videos, elaborated posts, articles or do live tours around the decided topic for the takeover. There can be announcements,...
Smart, simple and informative video marketing ads are influential tools that can help any business survive and grow amidst heavy competition. With the digitalization of almost all sectors of industries and businesses, there is a virtual war between brands that are seeking the top ranks in search engines. Video ads being the most powerful and effective way to market products and services, the real estate industry swears by it now. With major real estate giants...
Detoxification or detox is generally a term used for consciously refraining from excess use of any particular substance, product, service or simply habit that has affected the normal lifestyle or nature. We all know about the detox diets that were FAD a few years back and some still follow it where they believe that the particular adaptation of nutrient intake helps them eliminate toxic body elements. While detox drinks are still a thing in the...
Facebook carousel ads are a widely used marketing tool that brands and start-ups utilise to showcase their products, services and other associated concepts in an organised manner. The advertisement format includes a minimum of two and a maximum of ten images and videos that have separate descriptions along with links below. This type of content posts is very regular and common these days with every influencer or user using it to promote their ideas and...
On the 6th of September 2018, the supreme court of India unanimously declared that article 377 is unconstitutional as it infringes the fundamental rights of autonomy, identity and intimacy of the citizens. This legalised homosexuality in our country thereby sending a strong wave of existential confidence, rightful freedom of expression and a message of a secured future in the country for the LGBTQIA+ community. This historic movement changed lives and bought in an opportunity for...
Just like dressing up and appearing presentable for that board meeting or viva voce creates an impact and impression on the people around us, keeping links/URLs short, organised and simple improves the aura of branding & social media marketing. Uniform Resource Locator or the popularly called URL are cursors that help in identifying various webpages/files on the internet as required. It works as an address in a virtual world where every different page/file has a...
Are you a brand or creator looking for an audience open to new ideas, products and uncommon deals? Well, Pinterest is just the ideal social media platform that can help promote the related posts and ads to the more relevant users online. Besides being home to many unique kinds of project ideas, tips & tricks, niche companies and a variety of online shops with their promotional content, Pinterest holds the ability to connect any kind...
A deadly virus, uncertain pandemic, continuous series of lockdowns and unlocking, curfews and barricading, the year 2020 left people confused. While the times are uncertain and sad for us, many companies & brands have taken appropriate measures to help governments as well as the public in straightening the curves. The unfortunate rise in COVID-19 cases led to several changes on various fronts. Right from starting the work from home culture to maximum dependency on the...
Nowadays, social media is not just the key to reach the right target market but also the medium through which brands can get access to numerous insights, data etc. in order to shape their campaigns & business needs. Instagram and Facebook are the two most popular and frequently used user-friendly applications that are the first priority of most business and brands. It is the varied facilities available on the platform that enables users to dig...
In order to build an empire full of booming businesses, one must make sure that the customers are not just merely satisfied but valued to the core. It is a fact that customer is the real boss as they hold the power to uplift as well as destroy any company simply by investing or spending their money elsewhere. Brands need to understand and learn about the customer experience right from when they discovered their product...
As marketers, we have used social networking sites like Facebook, Twitter and LinkedIn beside social sharing applications such as Instagram and Snapchat. All of this has placed the platforms & channels at top of all other media of promotion & reaching people. There is no doubt that social media has transformed into the juggernaut of modern marketing as well as advertising. These days Business and brands depend completely on the social media platforms to recognise...
With the continuously dwindling attention span of audiences coupled with uncertain social media pattern of events, advertising has become a big deal for marketers as well as brands. Keeping up with upcoming trends and swiftly changing climate of social media platforms is a great task in itself as understanding the future over the internet is full of errors & risks. However, as optimization of content drives traffic and SEO paves way for more CTRs and...
Facebook Lead Ads are basically promoted online ad forms that can be published with Facebook ad publishing tools. These can be used to collect information & offer appropriate CTAs to people at the same time. These Lead Ads are a great way to gather the target leads on social media platforms. Creating these Facebook Lead Ads forms is easy with the tools and features on the site that simplify categorising and customising form question effectively...
Video content strategies have become an integral part of almost every social media campaign. With brands and creators reaping more benefits out of video advertisements there are more tools and software making way into the digital marketing segment. Social media platforms evolved with more video-related features over other forms of media in order to meet market demands and consumption patterns. As Instagram rolled Reels and improved its version update for stories & posts, Facebook, Twitter...
Almost all industries, businesses and manufacturing units faced the wrath of the COVID-19 pandemic. It seems like there is not one properly researched and surveyed report on the loss of employment followed by depressing stories. While our heart goes out to everyone who suffered major losses in terms of employment, life and property, we must also appreciate survivors, frontline workers and volunteers globally. It is a matter of fact that not all were as lucky...
Recently, YouTube, the world’s second-largest search engine and most popular video streaming platform launched a new feature that warns users before abusing or indulging in toxic commenting. It rolled out the additional feature to encourage people to be more respectful online and avoid any unnecessary squabble. As YouTube tries to handle offensive comments and online abuse by issuing warning notes to the users, it is preparing to launch more effective features in its Creators studio...
The evident exponential spike in demand for social media platforms is driven by the interest of users wanting to stay updated as well as connected over these networks. People look up to the video-sharing platform for knowledge and information on desired subjects that fulfil their interests as well as prepares them for a lifetime. All of us are at some point in our career where we seek some support, idea, encouragement and more positivity to...
Are you still scrolling the “gram”? Well, why not? When you can watch almost anything to everything on it. Instagram is the concept overlapping with networking, socializing, and adapting changes due to its massive influencer effects. Yes, there are companies that are monetizing & making great money from the posts whereas there also are brands that have committed huge Instagram marketing mistakes resulting in grave losses. Instagram is the new hub of everything trending and...
Nowadays learning a new skill or upgrading talents is easier with YouTube as the videos demonstrate each and every minute details related to the subject matter. Most of these YouTube channels are created by industry experts and professionals who provide authentic and helpful material that is not just practical but also imparts knowledge to the viewers. YouTube channels provide easy to follow, stepwise methodical and explanatory videos on almost anything to everything. It is a...
Social media is the dynamic change-maker that provides a wide range of facilities to support marketers and brands build a proper space for themselves online. Social media marketing offers a variety of opportunities including effective communication with right target market, optimizing content for impactful campaigns, lead generation sources, branding, conversion for sales and revenue boost. Learning might seem easy with the internet but gaining ideas from best social media marketing books are still the most...
Instagram is constantly updating its algorithm to suit agendas of creators, brands and individuals. These algorithms were comparatively simpler in functions and easy to understand than the recent changes that have made reaching the target market a task for users. Earlier knowing the right time to post content and abiding by the timetable was sufficient to improve reach but now one needs to decode the different analytics parameter, features and app system to achieve the...
Advertising a local business on social media is a basic step towards achieving the necessary objectives of the firm’s idea. Increasing revenues, expanding base, reaching the maximum audience, developing a positive brand image, gaining more loyal customers are just a few benefits one can reap by using Facebook ads to promote local business. There are customers at every nook and cranny for all types of business nearby and the owners need to understand the demand...
There are regular updates, news, content and other important announcements from the various fields and genres that marketers need to know to be in pace with the audience. Brands are swift in taking decisions regarding their social media stands and promotional content which requires advance planning besides quick wit & smartness. Social media content calendar is the organised, scheduled and well thought of content strategy that simply improves the overall social media marketing. A constant...
High-resolution video calling along with the audio system and live streams, online webinars software is a blessing to brands, institutions, organisations and communities. As the coronavirus pandemic makes social distancing, & quarantining normalcy for everyone, there are online audiences working online. Best online webinar software platforms with their user-friendly interfaces, multiple video recording-editing-publishing options and cloud-based storage facilities have turned out to be helpful amidst the lockdown. These webinar hosting platforms are effective in running...
Facebook custom audiences are one of the major pillars of advertising success on the platform that is known for its varied audience. Since 2013, Facebook kept adding and changing policies, rules, options and techniques to the marketing tool which advanced its initial functioning. Creation of these Facebook custom audiences requires “identifiers” that users who are marketers or represent brands feed the social media platform. These identifying factors are basically email addresses, phone numbers, profiles, et...
Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass. The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They...
The most popular video and photo sharing social media networking site Instagram have launched its QR code system to create a flexible space for users. These QR codes are scan-able by third-party camera applications thereby assisting individuals & businesses in many online activities. Two years back Instagram launched a feature called Nametag that served the purpose of connecting people you have met latest. It showed a scan-able space with the user name on it that...
TikTok along with 59 other Chinese apps are banned by the Indian government over the rising complaints related to breach of privacy & security concerns. The application is removed from the Google app store and Apple app store. All of the content on the platform is blocked from the Indian networks due to which no one can access them in the country. The app was consistently in news and was banned for privacy concerns a...
Nature has a lot to offer through its five basic elements namely the earth, water, fire, space and air that are known to constitute the complete world around us. It keeps us breathing and supports most life aspects of all living beings which makes nature a surprise package. There are various phenomena that have left mankind in utter disbelief and amazement, it induces curiosity in all. The inquisitiveness related to nature makes people question the...
Broadcasting live videos to the Facebook audience is a common sight these days for celebrities from different industries as well as commoners. If that is one way you like engaging with people on social media, then here is another option that can help increase its effectiveness. Are you annoyed with hazy visual, broken audio & interruptions on Facebook live? Too much technical glitches make you lose the audience? Scared to take a risk with Facebook...
Facebook has become strict about implementing its actions against business advertising profiles that actually violate or may seem to breach policies. There are several queries across the internet regarding disabled Facebook ads account, its recovery and ways to prevent flag prone accounts. These days it is a common sight for digital marketers who sign in to their Facebook ads manager to check their ad campaigns but end up with warning messages and disabled Facebook Ads...
Social media has taken the world by storm these days, and it is happening for all the right reasons. Its vast reach, coupled with an engaging user interface, compel businesses to make new website and harness the power of video marketing using social media. This is why we see a ton of lucrative ads as soon as we log into our social media accounts. It is a classic example of social media marketing, and it...
LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...
Are the mailers & newsletters not fetching enough engagement?? Is your brand in need of some real communication with potential customers on LinkedIn? How about a direct pitch through direct messaging on LinkedIn profiles? Driving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. The LinkedIn message ads campaign is a smart way to start...
Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...
Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...
With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...
The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...
Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...
Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...
Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...
Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...
Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as the message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company...
Video content has embarked upon a journey to dominate textual content with social media being the prime example. A 2016 Adélie Studios report claimed that social video generates 1200% more shares than text and images combined. These stats are 4-year old; presumably, their numbers are even higher now. But this does not mean you should start posting videos right away without a strategy. If you do, you will be wasting your resources and a massive...
Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...
Cheers to all you crazy and lazy web series fans. Netflix has completely changed the way our Sunday’s looked like previously. Binge watching TV series and web shows is the new favourite of millennials mainly. The popular phrase “Netflix and chill” just makes so much sense to all of us stuck amidst traffics, deadlines and bills. Netflix India has something for everyone and that has made it one of the most popular SVOD platforms here....
“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get...
Female talk show hosts featuring in Late night programs? Not a surprise anymore because women have come a long way from where everything began and are taking over everything that was once forbidden for them. We can barely differentiate between the roles a particular gender must play in the society these days. While men master culinary arts, women have fine tuned their talents and upgraded skills in commonly male dominated industries. Women, over the time,...
Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...
These days, YouTube Live streaming monetization has become an open space but until a few years back , it was only available only to certain privileged industry giants during its initial days of launch. With changing internet trends and techniques, users can begin their web TV channels, platforms and more. Video streaming platforms like YouTube have turned into a deep pool of opportunities for users where they can build a career and earn a living too....
Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...
Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...
Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions. Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...
Over the years, the internet and social media platforms have rapidly evolved which has lead to a drastic transformation in the audience consumption behavior and marketing strategies adopted by brands. One such trendy phenomenon that evolved into a full-blown marketing strategy for every industry is Live streaming. It is a type of video content that is a broadcast in real-time to an audience on the internet. Though this has been around for a long time,...
Have you ever been excited about the excellent advertisements on social media platforms? Are you curious about why they get so many followers? Marketers strongly believe the content itself is the soul of a successful advertising. However, when we shift the traditional advertising channels to social media networking, the content may not be the only concern anymore. The social media platform you choose and the advertising strategies are the keys to get your ads noticed....
