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Reading a blog over a book and listening to podcasts instead of regular music is not just a FAD these days but a gradual lifestyle transformation that is here to stay. While these are a part of our daily life, they play a vital role in the marketer’s career and brand’s growth. It is important to note that going through a blog Vs Podcast article will not help in determining who is better for the...

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Google-owned video-sharing company has made a smart entry into the Indian music-streaming business vertical. YouTube Music app in India brings along a wide range of music services including official songs, rare playlists, music covers, YouTube’s extensive collection of remixes and artist hits. “YouTube is where artists and fans connect: creating and discovering a world of music.”  YouTube witnesses over 1 billion music lovers on its site every month who come to discover and enjoy musical...