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A study titled ‘surviving COVID-19 and beyond: A consumer perspective part 2’ conducted by the Velocity MR, a research agency stated that more than 40% of respondent agreed to have taken new DTH/TV subscription as the lockdown continued for a month. While Amazon Prime witnessed a growth of 67% on subscriptions, Netflix saw a 65% growth. These values represent how the lockdown made differences to the way people consumed the content on over the top...

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Hotstar is a premium Indian over-the-top video streaming platform that belongs to a subsidiary of Star India which is wholly owned by The Walt Disney Company. The subscription VOD streaming service brand features some of the best series, movies and originals that are highly entertaining. Hotstar web series are host to a huge number of audience and have content that are some of the most viewed ones. The digital entertainment industry in India has been...