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Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...

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While trending YouTube videos, and live streaming gradually grew to be the usual way the millennials conversed, digital original series on OTT channels specifically SVOD platforms online provided concatenations of scripted and non-scripted videos that were relatable and ultimately breaking the mould. The increase of demand in the market for the series has led to a revolutionary growth of subscription video-on-demand platforms. According to the parrot analytics research on global television demand report 2018, the...