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A study titled ‘surviving COVID-19 and beyond: A consumer perspective part 2’ conducted by the Velocity MR, a research agency stated that more than 40% of respondent agreed to have taken new DTH/TV subscription as the lockdown continued for a month. While Amazon Prime witnessed a growth of 67% on subscriptions, Netflix saw a 65% growth. These values represent how the lockdown made differences to the way people consumed the content on over the top...

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As the social media networks bring in tons of news about the pandemic and its breakouts/contamination sources, it is becoming scarier to step out of the house. The graphs are barely flattening thereby increasing the lockdown days hence, making everything exhausting around us. Boredom, lethargy and very little brain exercise have made most of us mentally, physically and psychologically unhealthy. While work from home routines keep a major portion of our day occupied, web series,...

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Hotstar is a premium Indian over-the-top video streaming platform that belongs to a subsidiary of Star India which is wholly owned by The Walt Disney Company. The subscription VOD streaming service brand features some of the best series, movies and originals that are highly entertaining. Hotstar web series are host to a huge number of audience and have content that are some of the most viewed ones. The digital entertainment industry in India has been...

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Voot is the Indian subscription based video-on-demand (SVOD) site that streams varieties of shows, web series and originals. The online video streaming website has regular show updates which include reality shows, drama series, TV serials and its own originals. Voot web series are few of those most engaging content that widens in terms of audience and continues to grow every day. The shows are unique while the engaging content keeps the right grip over their...

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With the rapidly growing OTT video service platforms, it has become very difficult for software buyers to pick the right OTT software to launch a video app. Developing a video streaming application is a time consuming process and requires a proper strategy. There is several OTT softwares to launch video apps yet it gets difficult for owners to pick any one as they all offer almost the same features. Choosing the appropriate platform launching OTT...

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While the world moved towards online web series, SVOD platforms like Netflix, Amazon Prime and Apple TV took over entertainment industry globally. Gone are the days when we would wait eagerly for that prime time show on television as you can watch them anytime and anywhere now. Several brands have come up with their originals and other series on their video streaming platforms that are highly engaging. Among all the top shot names in the...

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Cheers to all you crazy and lazy web series fans. Netflix has completely changed the way our Sunday’s looked like previously. Binge watching TV series and web shows is the new favourite of millennials mainly. The popular phrase “Netflix and chill” just makes so much sense to all of us stuck amidst traffics, deadlines and bills. Netflix India has something for everyone and that has made it one of the most popular SVOD platforms here....

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Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...