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As the second wave of coronavirus returned in the month of April and May in 2021, the pandemic lockdown was extended further to avoid more fatalities and curb the spread. The companies that prepared to re-start their business like before and get their employees back to offices had to stop again. Many brands and start-ups shut their doors last year itself while some sustained the wrath of the disease and several companies are still struggling...

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Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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The right audio effect, sound quality, background tuning and clearer audio content holds great power to transform any simple podcast episode. Audio content creators can benefit in several ways out of raw audio records by using just the appropriate podcast editing software. Success of any audio record depends on the skills and creativity of the audio content creators along with the type of podcast editing software used in the same. There are many types of...

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